Green Versus Lean

October 22, 2009

Should Greenification supercede the economy? It's a vital question that a lot of people are pondering these days. Which is more important: economic survival or environmental sensitivities?

"When I came into office there was this kind of belief that you can only protect the environment or the economy, you have to choose between one or the other," California Governor, Arnold Schwarznegger said at an event staged to accept $26.5 million in federal clean air grants. He dismissed the argument bluntly: "We don't have to accept that."

The environment often has been a luxury item for California voters. Though "going green" was always a concern, it seemed to rank higher in interest when economic times were good.

But that view may be changing, as indicated by a July poll from the Public Policy Institute of California. Sixty-six percent of Californians, for example, supported the global warming bill signed by Schwarzenegger. That is still technically "landslide" territory, but it is down from 73% support in 2008. Institute president Mark Baldassare blames some of the slippage on the economic downturn, but he also says some is clearly the result of partisanship: Democrats are greener at 78% support ahead of Republicans at 43%.

That mirrors national polls. Last year, 73% of the more than 1,000 Americans surveyed said they favored an expansion of offshore drilling for oil and natural gas in protected U.S. waters, even though many environmental advocacy groups have deemed offshore drilling as hazardous to the environment.

But environmental activists argue that choice may not have to be made.

"It's a false dichotomy," said Carroll Muffett, deputy campaigns director at Greenpeace. "In truth, what is truly good for the environment is what is truly good for the economy, because a shift to better energy solutions would create jobs."

That's on a large scale. On a small business scale, we are idealists here at Green Business Alliance, but we also need to be realistic. For the average small business, survival in a difficult economy has to come first. There are some out there who are facing such choices and although we hope that's not you, if it is, we understand. We hope you'll continue to do the things you can and look for more ways to greenify through the recovery period that we all know is ahead.


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