Going green may be the hip thing to do, but it is more than just a trend. Many people are trying to incorporate being greener into their everyday lives and are making deliberate choices such as searching out companies who are green. Which brings me to today’s topic – why the Green Business Alliance Greenified Seal matters.
When you display the Greenified Seal on your website, your windows or in your office, you are telling your customers and clients that you have made a conscious effort to adopt environmentally friendly business practices. In fact, you have made such an effort that you have third party verification – someone else other than you is saying “yes, this company has demonstrated a commitment to going green.”
The Greenified Seal assures the new breed of consumers that the business they are considering is one that cares about the environment and its employees. There are organizations that one can purchase a membership to, but in order to receive the Green Business Alliance Greenified Seal, the company actually has to embrace a green philosophy. This step is enough to create sales and business from environmentally concerned consumers.