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May 19, 2008

I thought I’d switch gears a little bit and focus on green music. The Dave Matthews Band has a well deserved reputation as an environmentally and socially friendly company. Well, they’re a band, but they are a company as well. The Dave Matthews Band (aka DMB) has had their foot in the social/environmental arena since the mid-90’s, performing at FarmAid benefit concerts. In 2002 they made a splash when their tour was certified “Climate Cool” by the Climate Neutral Network. In the following five years, they have gone even greener. In 2007 DMB teamed up with Reverb, a non-profit environmental group which works primarily with musicians. DMB had an extremely green tour last summer utilizing everything from B20 bio-diesel to reducing waste to eco-friendly merchandise.

In 2008, DMB and Reverb are again joining forces to create one of the most environmentally friendly concert tours out there. The techniques employed last year which saved over 3.3 million pounds of CO2 will again be employed, along with some neat new tricks. DMB will be instituting an online ride-sharing/carpooling program for fans to utilize to get to and from the shows. An eco-footprint reduction contest will be held to educate fans about their own eco-footprint (not to mention teaching people how to reduce it). Stonyfield Yogurt and Climate Counts will be sponsoring the Eco-Village, which is an environmental outreach program featuring education, prizes such as solar-backpacks, national and local non-profits, etc.

Reverb has greened 50 tours and is currently working with Jason Mraz, John Meyer, Jack Johnson and the Honda Civic Tour as well as DMB. If you are so inclined and would like to volunteer at a DMB show near you, Reverb offers that opportunity. You will get some free swag, see the show and help save the environment!


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