The Tentacles of Going Green

April 1, 2008

As Green Business Alliance continues to evolve, we're learning a great deal along the way, particularly with respect to how our mission is being viewed by those who are hearing about us. The response thus far has been exceptionally favorable, and there have been some interesting revelations along the way.

One thing we've learned is that curiosity abounds within businesses as to what it actually means to Go Green. With the exception of businesses which are somehow already involved with the movement (i.e. selling green products or services), very few of the people we speak with have a handle on even the basics. Although some folks might see that as disappointing, we believe it further validates the importance of Green Business Alliance today. These passionate folks have been sharing our story with their peers and that has led to people reaching out to us who are far removed from the original source.

What we've also discovered is that businesses who decide to participate in our program and who share their Green vision with their teams are stimulating interest with employees in actually Greenifying their homes. When we launched the Green Home Alliance, we didn't have the foresight to predict that many of those looking to Greenify their homes would emanate from our business clients. Given the reach of the internet, this isn't surprising, but given the grass roots nature of our efforts, it is very rewarding nonetheless.


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