Chevrolet Volt: A Green Success Story

January 31, 2011

We want to point out the latest business Greenification success story.  The Chevrolet Volt is sparking interest even though it's barely entered the American marketplace.   

You remember Chevrolet, right?  They are one of those American automakers that have been so troubled for years.  When Asian carmakers offered better made, smaller, more economically-minded (and greener) cars, they rolled out minivans.  When European automakers offered luxury, American automakers gave us SUV''s.  And when the recession gave us all headaches, they sent us the bill.  We wondered if they would ever recover.  They seemed unable to hear the call to Greenify.

But the Volt is evidence that they can.  Volt is evidence of what our President said in his 2011 State of the Union speech: We Do Big Things.  It's a 16-kilowatt-hour lithium-ion battery vehicle with a 1.4-liter 16 valve, 4-cylinder, in-line gasoline engine that sips gas from a 9.3 gallon tank.  Worried about pick-up?  It has front-wheel drive and does a peppy 8.8 second zero-to-60.   

And it's putting all that "go" into car shows right now, too.  This past weekend's Portland International Auto Show was packed with car and driving enthusiasts, flocking to the electric cars, hybrids and other green vehicles.  

One of the most popular booths was the Portland General Electric booth, where customer representatives report a lot of questions about one point: how much will it cost to charge an electric car.   

Reports suggest the cost will be about $1.50 per charge.   That charge on a Volt will get you 40 miles, added miles at about half the cost of a gallon of gas.   

Also intriguing?  This isn't a car for nerds.  And instead of being a drain on the company, it may revive Chevrolet's brand all over the world.  Wall Street Journal reviewer Dan Neil had this to say: 

"A bunch of Midwestern engineers in bad haircuts and cheap wristwatches just out-engineered every other car company on the planet."   

Those are karate chop words for some other car makers.   

Unfortunately, there are only about 4 car dealerships offering the car currently.  Just getting on a wait list may take awhile.  But what a turn-around this was for Chevrolet and American business in general.  It proved that it can be done and this is a great success story for pursuit of the Green Dream.


A Year of Green Business

January 19, 2011

Four tree sitters were removed and arrested from a forested area in Arcadia, California in early January.  They were trying to prevent the removal of scores of trees as part of a dam improvement project.  They were escorted out of the forested area and immediately taken into custody.  They were booked on suspicion of delaying a peace officer and trespassing.  

These are four very dedicated environmental activists.  Whether you agree with their actions or not, you can do as much or more this year to constructively to Greenify in your own business.    

This year, you can choose to reuse your computer paper, printing on both sides of each page and then recycling the results after it serves the purpose.   You can offer a price break to customers who use electronic billing.  If you haven't already set up electronic payments, you should do that, too.  You can keep a sweater at your office and encourage your employees to do the same.   

You can walk in the public restroom and check to make sure the faucets are turned off and that no precious water is being wasted. 

You can put plants in the front windows.  They'll insulate against cold in the winter and heat in the summer and create more oxygen.  Plus they create a soothing, more relaxed atmosphere at work.   

These ideas are just for starters.  But these are things you can do starting today and we'll have more ideas for you as the year goes on.  And remember, you don't have to go out on a limb to Greenify your business.


100 days and counting...EARTH DAY 2011

January 12, 2011

Mark your calendars now! April 22, 2011 is quickly approaching. In just 100 days, millions of people from around the world will celebrate the 41st Annual Earth Day. The focus of Earth Day is to raise awareness of and support our environment and eco-friendly habits. Senator Gaylord Nelson of Wisconsin was the principal founder of this event which dates back to 1970. It began as a nationwide grassroots demonstration on the environment intended to inspire gratitude for and consciousness of the Earth’s environment.

Earth Day festivities and events will be held here in the United States in major cities such as: Washington, DC, New York, Chicago, San Francisco, Los Angeles, Denver, Dallas and Miami. Additionally, there will be Earth Day celebrations held locally in schools, community centers, and colleges around the world. In central Ohio, Green Columbus, a local nonprofit responsible for coordinating and mobilizing the largest volunteer turnout for Earth Day service projects in the country, has chosen Lighten Up as this year’s Earth Day theme.

The time is now to start thinking about your Earth Day plans and efforts to Greenify. This blog marks the first in a series dedicated to this global environmental celebration. Check back soon for the next installment of Green Business Alliance’s Earth Day blog.


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