A week ago, I was writing from New Orleans where I had been invited to work with ICMA-TV as their reporter, covering events at Brownfields 2009. This was a whole convention full of people engaged in greenifying from the top on down!
Brownfields, as the name implies, refers to the government programs to encourage developers to go in, take over problem areas, redevelop economically blighted and often environmentally troubled areas within a community. The convention is sponsorred by the United States Environmental Protection Agency along with ICMA which is the International City and County Managers Association. ICMA invites its members to come and meet with leaders in environmental remediation and cleanup, redevelopment and government funding. The result is often clean, sustainable community projects that get underway because all parties met under one roof.
(In fact, I came to view Brownfields 2009 as a sort of "jobs fair" for contractors, developers and city/county managers looking to put people to work and restore blighted areas to tax-paying profitability.)
One of the things that we did with IMCA's convention coverage was ask a question of convention-goers every day. The Question of the Day that I found most interesting was very simple and direct: "Can we afford to redevelop during the current economic downturn?" The answer that I heard was a resounding "YES!"
So many of the areas being offered for redevelopment are environmentally damaged. In fact, I noted several of them were past locations of dry cleaning establishment. (I made a mental note: find an organic dry cleaner or start wearing all cotton clothing. Always.) It turns out that a lot of dry cleaners use a lot of extremely harmful chemicals. This probably isn't a surprise to anyone reading this blog at this website, is it?
But they leave a lot of messes behind when they go out of business. The clean-up is expensive, but having the land lie unproductive, poisoned and often in disrepair can cost the cities and counties more. They want to have the situation remedied.
So the community leaders that I talked with all answered yes to the Question of the Day, knowing that a property that has toxic chemicals and is non-revenue producing for the tax base can be turned around, providing jobs and income for those who do the work, returned investment for developers who have a vision for the area and a complete shift in image and enjoyment for both the people living in the community as well as those who visit.
It was a pleasure attending Brownfields 2009. It is that very sort of thinking that make green businesses and social entrepreneurs exciting to be around and write about.
If you would like to know more, you can visit the IMCA-TV website to see what's going on:
And you can check out the Brownfields website where they buzz about their redevelopment projects 'round the clock: