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Dan Smolen Direct Search, LLC Is Green Business Alliance Greenified

Nationally-known direct marketing industry recruiter implements changes in an effort to boost environmental sustainability and Go Green.

Stafford, Va. - April 14, 2008 - Dan Smolen Direct Search, LLC, an executive search firm for direct marketing, interactive marketing and consumer insights, announced today that it is officially "Greenified." With the guidance of Green Business Alliance, Dan Smolen Direct Search, LLC has successfully implemented specific greener business practices that will benefit the environment and its employees while also boosting its level of Corporate Social and Environmental Responsibility.

"Dan Smolen Direct Search, LLC is committed to doing our part to help address global warming," said Amy LaMarca, the firm's Manager of Research. "We are pleased that Green Business Alliance has enabled us to meet our company's environmental goals. We believe that greenifying our firm will help the environment and will provide an impressive differentiator for prospective clients who are considering using our services. It can also be a meaningful tool for retaining our customers."

In making the business go green, Dan Smolen Direct Search, LLC has made changes to its daily business practices as they relate to copying, printing, recycling, energy use and more.

"We are proud to support Dan Smolen Direct Search, LLC's commitment to Greenify their business practices," said Hilary Kusel, Executive Director of Green Business Alliance. "The corporate community has an unprecedented opportunity to lead employees and subsequently our citizenry to a Greener future. Dan Smolen Direct Search, LLC's efforts demonstrate how a single company can make a positive impact in the community and on our environment."

About Dan Smolen Direct Search, LLC

This national-in-scope executive search firm is based in Stafford, Virginia and can be found on the web at

About Green Business Alliance

Green Business Alliance has assumed a leading role in enabling companies to understand what it means to Go Green, identifying attainable objectives and then implementing more environmentally responsible business practices. Green Business Alliance helps companies Greenify for Better Business. Greenifying a company will help the environment and will also provide a more compelling reason for prospective customers to work with the corporation. The organization is based in Boca Raton, Florida and can be found on the web at

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