Green Hero: Kevin Costner

June 28, 2010

Kevin Costner: actor, director, Academy-award winner and now greenifying leader.  Tell the truth, you did a double-take and your head turned completely around to check if you had heard right, but it's true: Hollywood's Kevin Costner may be one of the good guys in the unfolding crisis in the Gulf of Mexico oil spill.  Here's what happened:

15 years ago, Costner was watching old pictures of the Exxon Valdez disaster and the cleanup of that mess in Alaska.  As he said, it was “rubber boots, pitchforks, straw and oil coming up on the beaches like pudding.”  He came up with an idea for a centrifuge device that separates the oil from the water and other elements.

$20 million of Costner's own money invested later, the machine, called a “V20,” was ready for testing. 

It was tested out by BP earlier this year, but turned out the oil with the consistency of peanut butter, so some adjustments have been made.  BP is interested and now retesting the re-adjusted machines for use in the Gulf and this news couldn't come at a better time, as we find out that the oil company may have downplayed the amount of oil gushing out of the broken well and into the environment. 

The well has now been leaking for more than two months and internal documents just discovered show that from the start, BP was privately estimating the leak's flow at 100,000 barrels per day, while publicly suggesting the leak was much smaller.  The news has not been well received.

“BP has either been lying or grossly incompetent from Day One,” said Rep. Ed Markey, (D-MA).

Also angering Americans, the news that BP's CEO Tony Hayward spent part of the weekend in an exclusive yacht race on an English coast this weekend.  The CEO has made several public relations errors recently including referring to victims in the crisis as “small people.”

The country is waiting for news that the tide has turned in this story.  We're all hoping that somehow, we'll awake from this ongoing environmental nightmare, but so far that hasn't happened.  But it does seem great that one possible light at the end of the tunnel is Kevin Costner's green machine.  What a wonderful thought that the man who “dances with wolves” may be the one who can Greenify our ocean, too.  He's recycled himself in our minds from actor to ultimate green business owner. 


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