Greenifying Gadgetry: iPad?

May 20, 2010

I am not a fan of buying the latest gadgets.  I'm writing this on a laptop given to me by a former boyfriend and it was four years old when I got it.  I've had it for two years and earlier this year, I replaced the hard drive.  I think I can safely say that I'm a “use it up, wear it out, make do or do without” kind of girl. I try to recycle and repurpose everything that I can.

So when I saw that a television station in Albany, Georgia was buying Apple iPad computers for some of its news team, I was a little skeptical.  But I want to examine what's going on there.

The average television station can run through a case of printer paper in almost no time.  Their reporters do background research, run off copies of stories on the Internet, get the latest newswires printed out on the run and write their scripts before printing them out to discuss with the editors. 

Their producers write their entire shows on computer and then have to flip a switch and print it out in multiple (usually about seven?) color-coded copies to disperse to directors, anchors, audio technicians and occasionally, their legal department.  These are not people who have ever concerned themselves with saving a tree by sharing a page or two.

So when I saw that Barrington Broadcasting's WFXL in Albany bought iPads for their anchors and producers, I was intrigued.  The company says the motive is economy, both financially and environmentally.

"By using the iPad, we're saving hundreds of thousands of sheets of paper annually," says News Director Terry Graham, who also anchors the news at 6:30 and 10 p.m. at the Fox affiliate. "Our projected savings per month are $800, or about $9,600 per year."

WFXL bought six entry level iPads for $499 each.  Instead of printing out the scripts, they email the final script to each of the anchors who use their scripts, now digitized in front of them, primarily as a reference tool, anyway.  The savings are covering the costs.  And the thinking  is well “outside the box.” 

Most companies wouldn't have said that an iPad was an economic advantage that could be worked into their budget, but Barrington's Albany news team has found a way to lead in the environment, financially and also electronically.  They're making an effort to Greenify all the way to the bank.


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