Earth Day 2010

April 28, 2010

Earth Day is past.  It's now over and done for another year.  We all drank in the sunshine, good feelings and honors to the planet.  And while our normal message for any day of the year is “Less is More,” on Earth Day this year, it seemed more was more.

More cities and towns celebrating Earth Day all over the world.  More people turning out for the celebrations marking 40 years of greenification and cleaning up the planet and trying to turn our consumption patterns around. 

Other things I noticed more of this year: more corporate representation as Earth Day mentions skyrocketed on the Internet.  It seemed like every advertisement I saw for a national product on the web this past month has mentioned “earth-friendly” and “sustainability.”  I saw food products being advertised in recyclable containers; household goods bragging about fewer chemicals and less harm to the environment; and lots of ideas for lowering energy consumption. 

The reason for this is clearly because corporate entities are starting to realize that given a choice of “earth-friendly” and “generic brand X which might be cheaper,” many customers are willing to pay more to show their concern for the planet.

Maybe it's just the arrival of springtime temperatures and attitudes, but it seemed like a whole crop of new colors of reusable shopping bags bloomed onto the scene just in time for Earth Day.  I only know because every time I saw one that I really liked, I'd ask the person using it where they got it.

“A store at the Mall.”

“Target.”

“A museum gift shop online.”  These are all good answers, but the “online” brings a special smile to my face.  Online shopping also a little greener than ever before. 

There were also more schools than ever participating in this year's Earth Day, which means we're bringing up a strong generation of people who are going to be more concerned than ever about the world that we all share. 

The big celebration honoring our planet is over for another year.  But if you think about it, every day is Earth Day here on the third rock from the sun.  We need to remember that in order to make the most of the world around us. 


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