Greenifying: One Soda at a Time

February 4, 2010

Have a Coke and smile. You are Greenifying. As we have often discussed here at the Green Business Alliance, going green is a good thing for the environment and for business. And one of America's biggest names in business apparently realizes that. That's right, the world's biggest maker of beverages, Coca Cola, has begun using new bottles made partially of plant-based materials, making them biodegradable. The new bottles are only 30% made of plant-based materials, but Coca Cola sees it as a step in the evolution of packaging.

As we all know, plant materials like corn and sugar cane are renewable resources. The U.S. currently uses over 200,000 barrels of oil per day in production of plastic. The old Coke bottles that we've all grown accustomed to required 17 million barrels of petroleum per year to produce. The new bottles will decrease that amount and with it, Coke's carbon footprint in packaging falls an estimated 12 to 18 percent.

The move is part of a new nation-wide movement away from petroleum-based products. The motivations behind it are three-fold: concern about the price of oil and our dangerous dependence on it, safety concerns about chemicals in plastics production and of course, our growing worries about the amount of plastics we are putting into the environment. Instead, the newer plastics are dependent on corn, wheat, sugar beets, sweet potatos and rice to make an alternative to plastics called polyactic acid, or PLA.

Other companies that have already starting using such bottles include Newman's Own (which has been one of the companies at the forefront of the green movement), Wild Oats, WalMart and yes, Coca Cola's nemesis in the beverage market, Pepsico. And if you're drinking soda, you might as well have a few chips. Sunchips are also in a new bag which is made of 33 percent polyactic acid, with plans to increase that amount to 90 percent.

Keep in mind, consumers still need to recycle the packaging itself. PLA is wonderful stuff, but tossed along the side of the road, those bottles and wrappers will likely still be there in a few years. And it's not perfect: products shelf-life isn't quite as long using the PLA packaging. But the manufacterers are working on that as well.

But isn't it amazing to see how important and vital to their industry (and marketing!) greenifying is? They consider it a key part of their strategy. It's the direction they want to go and they want others to see them heading that direction as well.

The new bottles were unveiled at the recent Copenhagen Climate Summit. Drink up! And if the soda you're drinking tastes greener, maybe that's because it is.


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