How much is that plastic grocery sack worth to you? How much is the convenience of an always available plastic grocery sack worth in your life?
A few years back, I discovered that one particular grocery store in the area where I live charged for the plastic grocery sacks that have become de rigeur in the last 20 years. I was a little shocked that they wanted three cents bag. These days, I think they should charge closer to three dollars.
According to the U.S. Environmental Protection Agency in 2001, somewhere between 500 billion and a trillion plastic bags are consumed worldwide every year. A tiny fraction of the number of plastic bags produced will be recycled. Even more are packing our landfills. But worst of all, somewhere between one to three percent of the bags aren’t recycled or in landfills, but instead are littering our world.
You know what litter is, right? A few years ago, living in California, I took notice of the state’s anti-litter advertising campaign which says “whatever you drop ends up in the ocean.” It only takes one visit to the beach to make clear the truth of that statement.
These days, while no longer living in California, I still feeling a growing longing to protect the environment, I have become a collector of reusable shopping bags. I have two bright green ones, a white one, a black one, and a gorgeous red and natural burlap sack with a charming picture on the side. I’m not actually going for a rainbow (although I certainly don’t mind!) or any specific designer look, so I usually just accept what I’m offered.
Your customers are probably doing the same: just accepting what they are given. It’s still such a new concept we’re living with that an offer of a new grocery sack is likely to be greeted with appreciation. If you’re about to order more disposable plastic sacks for your business, let me encourage you to put in an order for reusable carriers as well. Offer them to your customers at as low a price as possible.
At some point soon, that recyclable bag will be worth far more than its weight in so-called “disposable” (plastic) grocery sacks in your world and theirs.