It's "back to school" time for millions of school children again. You know what that means: shopping for new clothes, shoes, supplies, and maybe even getting the bikes out of the garage and tuned up for another year's worth of early morning rides to the schoolyard.
Let's think about this from a business' point of view. Since we know that American consumers will pay more for environmentally friendly products, how can we maximize this? Well, I hope this effort would have started months ago, but let's go over the last minute things that can be done.
If you're in the school and office supplies business, it's time to pull out the brightly colored pens and pencils. It's time to position the bright-colored backpacks (and in some cases, wheeled carts) in the front window.
It might also be helpful to offer sales on recycled office products as school supplies. Since most kids these days have to turn in their homework done on computers, how about offering a "schoolyear's worth of recycled paper" at a discount? If you sell the paper in bulk, the buyers will also be making fewer trips in to the store, wasting less fuel and at the same time, you'll have gotten all their business. A definite "win-win" situation for both parties.
Also, it's a good time to position the reusable lunchboxes towards the front of the store. Remember how much fun it was to use a "Happy Days" lunchbox or one emblazoned with "Wonder Woman" on the sides? It can be that much fun again, but this time instead of using one, you might be packing it for the school day ahead. Choose wisely, and your kids will munch happily on their midday meals all the way through the year.
Speaking of reusable, have you seen those new metal water bottles? They come in stainless steel or colors and sizes that could keep a kid hydrated through years of recess and dodgeball games. Put those along a school supplies aisle and see if they run out the door as well.
Back to school days are fun and exciting for kids. If you can share their excitement and build on it within the business, you may see Greenification take pulling in some Greenification of a different sort.