Greenify Your Business Meetings

July 20, 2009

When was the last time you went to a professional conference?  Convention?  Community meeting?  Was it green?

According to a new survey of companies that manage associations and not-for-profit groups, four out of five such gatherings in 2008 were “greener” than in the previous year.  In addition, roughly one-third of organizations with plans in the works to meet say they are willing to increase their budgets to ensure a greener meeting.  That’s increase is being seen even in the current era of recessionary spending.

“In the tightening economy, where for-profit and not-for-profit companies alike are cutting back on resources and programming, it’s impressive that one-third of associations surveyed are increasing meeting budgets in the name of sustainability, according to John Francis, president of the Association Management Company (AMC) board of directors.  AMC books 29,000 meetings per year, including 2 million room nights and $1 billion in meetings and conventions annually.

AMC’s results show that the associations are committed to social responsibility and making the most of their meetings platforms and that increasingly, greening materials and meeting activities are sending an eco-friendly message to association members and convention-goers.

A green meeting incorporates environmental considerations to minimize negative impact on the environment.  In order to qualify as a “green meeting,” organizers must go beyond the basic “Reduce, Reuse, Recycle” to include other innovative efforts to greenify. 

For example, some meeting planners go ‘paperless,’ and put all communications on the internet.  Their registration is online along with advertising on the Web.   Onsite registration and communication is also frequently electronic. 

When I mentioned that I had gone to a food technologist convention recently, one thing I didn’t mention (because it hadn’t happened at that time) was the ongoing outreach and advertising to clients.  Because they raffled things off at the convention using electronic registration, they got an email address for all interested participants.  The stream of email coming into my registration box has been almost endless since the convention closed.


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