White House Update: Keeping Promises Greenly

June 3, 2009

Did you see the news this weekend?  The President of the United States took his wife on a date including dinner and a play in New York City.  On Saturday, after watching their daughter Malia play soccer earlier in the day, Barack and Michelle Obama flew to New York taking their Secret Service officers, the media and a few staffers with them.

"I am taking my wife to New York City because I promised her during the campaign that I would take her to a Broadway show after it was all finished," the president said in a statement read to members of the media by an aide.

There was quite a lot of hubbub about the cost and money wasted by flying the First Couple and their security and media entourage to New York.  But that’s a story for a different blog. 

What I found interesting was the choice of restaurant: Blue Hill, a West Village restaurant that is described by New York magazine as a "seminal Greenmarket haven," featuring food grown by chef-owner Dan Barber at a farm he owns upstate.

Restaurants were one of the first types of businesses to pursue greener operations.  One of the leaders was Alice Waters, who began the “slow food” effort to provide high quality organic seasonal cuisine at her restaurant Chez Panisse in the San Francisco Bay area years ago. Ms. Waters believes that the international shipment of mass-produced food is both harmful to the environment and produces an inferior product for the consumer, therefore, she decided to Greenify her tables by offering her customers locally produced, seasonal organic cuisine.  And she’s won dozens of awards in doing so.

Since then, other restaurants have gotten on the bandwagon.  They’ve seen that diners are attracted to healthy, fresh-tasting, organic cuisine.  They are willing to pay more for interesting and well-done seasonal cuisine.  And that success can follow through waving the greenification flag high overhead.

The restaurant listed above is part of New York City’s effort to Greenify its produce.  The Council on the Environment of New York City has this website to help its consumers learn about local farmers and what they are offering:
http://www.cenyc.org/greenmarket

The site spotlights what began as “12 farmers in a vacant lot in 1976,” but has become one of the largest farmers market networks in the country.   The restaurant the Obamas dined at is listed on the website as shopping for some of its fresh produce there. 

It’s nice to see the President making good on campaign promises to all his supporters and doing it in a way that can, at some level, be thought of as green.


Green Business Alliance - Home Greenify For Better Business - Greenify Now