I want to tell you what I did this weekend: I want to the Institute of Food Technologists Annual Meeting and Food Expo in Anaheim, California. And it was an experience in greenification from the inside out!
The Institute of Food Technologists meets every year, bringing together thousands of food technologists, researchers, nutritionists, food industry representatives, and journalists to discuss what the current food trends and scientific discoveries about food, nutrition, additives and flavorings for the coming weeks and months will be.
I was pleasantly surprised to find that this year’s convention shows the food industry is getting greener by the year.
The food technology industry has apparently realized the value of the green market. Their offerings were focused on sustainable foods, organics, pro-biotics, pre-biotics, and functional foods. They are adding nutrients and healthy aspects to foods that most of us never considered healthy before.
There were companies talking about greenifying their food producing and processing. There were additives made from whole grains and other natural components. There were entire sections devoted to sustainability in foods.
Much of the focus was on natural non-caloric sweeteners. Instead of making highly processed, sophisticated chemicals to sweeten our food, it would appear that we are due for an onslaught of natural, but non-nutritive (zero calorie) sweeteners.
Food colorings are going “all natural,” as well. Colorings are being produced from natural dyes found in other foods like cabbage and berries, instead of chemicals and additives. These colors are beautiful and safe for both consumers and the environment.
We’re entering a period where we have more technology, science, processes, and chemicals available than ever before, but in looking around the food technologists’ convention, I could see that the industries are responding to public demand for natural, sustainable, greenly produced foods.
The food industry is going green, in answer to what the public wants. By the way, among the most popular “take-away” items from the IFT’s Food Expo were fabric shoulder bags. In the past, the bags were mostly plastic and thrown away after the convention. The bags I brought home will be recycled as grocery bags.