Want to Go Green? Go LOCAL

May 18, 2009

Are you noticing the increasing emphasis on going local?   It seems to be everywhere with increasing emphasis as big business tries to compete for green dollars by claiming to be “local.”

During this time with our stressed out economy, marketers are looking for any edge possible with consumers.  As we’ve noted here at the Green Business Alliance in the past, surveys have shown that American consumers will pay more for “green,” recycled, or other products with a lower carbon footprint. The effects of that poll have now settled into the advertising industry in a big way.

But what does it mean when the big, national chain companies say they are offering “local?”  Well, it could mean… almost anything.  The sad fact is that the government doesn’t regulate use of the word “local” and there is no legal standard for it.  There is no definition, no set number of miles that dictates when manufacturer, producers, retailers or other businesses can or cannot use the word “local.”

The marketing tactic first hit in the food industry, where “locavores,” as they call themselves, claimed to prefer local food for its freshness and its smaller carbon footprint.
But now the movement is spreading.

“You know the locavore phenomenon is having an impact when the corporations begin co-opting it,” Ms. Prentice said. “Everyone should know where things are processed. The ‘where’ question is really important.”

I’m not saying that the national big box home improvement store that is selling “local lumber” or “area produced seedlings” isn’t doing just that.  They might be.  But isn’t it interesting that corporate America is now interested in changing the green market of those who prefer to buy and consume local products?

It’s great to offer local produce and products.  It’s wonderful to Greenify both in your own life as well as the products that your business is using and offering.  But can I make a suggestion?  Since the government hasn’t qualified what “local” means, perhaps you should.  It may be turn into your own business success story.


October 17. 2018 20:13



October 20. 2018 23:42

【女生最愛】花園的小浪漫 Cafe Bauhinia「夏日夢の田園下午茶」 - Katerina的花俏部落格 •Beauty •Fashion •Lifestyle 【女生最愛】花園的小浪漫 Cafe Bauhinia「夏日夢の田園下午茶」, Katerina的花俏部落格 •Beauty •Fashion •Lifestyle: 【女生最愛】花園的小浪漫 Cafe Bauhinia「夏日夢の田園下午茶」, Katerina的花俏部落格 •Beauty •Fashion •Lifestyle

醫學美容 終極 cosmetic.wiki

October 21. 2018 18:59

Ion Magnum 是一種最新的減脂儀器,可以快速燃燒掉你身體的脂肪 , 讓你不需要做大量的體育鍛煉 , 輕鬆方便的達到專業美體的效果。 效果: 通過將你體內的脂肪轉化成肌肉,輕鬆减掉你的體重和腰圍。25分鐘的理療比健身房幾個小時的運動效果還要好! 副作用/風險: 該設備已在美國食品藥品監督管理局注册,注册分類爲醫療器械I類,I類醫療器械就是指普通人使用安全性非常好且沒有任何風險的器械。 减脂過程: 减脂板會直接固定安放於你身體的目標减肥部位,通過特殊的信號,Ion Magnum會將該部位的脂肪燃燒轉化成肌肉。(注意:該設備與你在其他沙龍中瞭解的肌肉轉化設備是完全不同的。)療程: 要想取得而保持完美的效果,一個療程需要進行10次理療,每3-7天進行一次。維持理療可以每兩周進行一次。

醫學美容 Co2激光脫癦 cosmedicbook

October 28. 2018 19:16

massy 美妝品牌情報匯集 找品牌 massy massy ,匯集了massy洗髮乳,蜂跳舞


November 11. 2018 00:35

For a group of professional athletes Southampton's players demonstrated some remarkably amateur skiing skills during their trip to the Alps. Southampton squad struggle to get to grips with skiing but Jose Fonte claims trip has relieved pressure ahead of run-in

Football Solutions Okan Deniz (Turkey)

November 27. 2018 18:22

<p>Everything is very open with a precise explanation of the issues. It was really informative. Your site is useful. Thank you for sharing!|</p>

Howard Ve

November 30. 2018 20:41

<p>Thank you for the good writeup. It in fact was<br />a amusement account it. Look advanced to far added agreeable from you!<br />By the way, how can we communicate?</p>

Shaunna Engelbach

Green Business Alliance - Home Greenify For Better Business - Greenify Now