Pat Yourself on the Sack!

May 7, 2009

How often do we hand out an “atta boy” around here?  That’s an old-school phrase for a pat on the back or a “job well done!” type of compliment. I want to bring your attention to something changing at the most basic of levels: the common human experience of the grocery store.  Are you noticing (like I am) that every time you step into the grocery store, you see more and more people pulling out their reusable grocery sacks? 

Although I haven’t seen figures yet, it seems I am constantly surrounded by people who are bringing their own usable sacks.  And I’m liking what I see.

Manufacturers are also offering more options.  Instead of just a more durable plastic sack, there are now options that don’t involve plastic.  They are made of fabric and here are a few that I’ve seen with increasing frequency:

•  String bags.  This bag is extremely lightweight, yet able to carry an immense amount of groceries.  Its ability to stretch is almost unparalleled.  Just when you think you’re done, you find one more item that has to go in.   And it does.
•  Lightweight nylon bags.  The cool thing about this alternative is that it fits in with the current system for bagging groceries at the check-out counter. It is a more durable but still lightweight material compared to the plastic bag. But again it lacks structure when loading.
•  Heavyweight nylon bags.  These are made to last a lifetime. Tote bags are often made of this heavy nylon. It resembles a traditional paper grocery bag with some added handles; it stands nicely on its own for easy packing. However with that durability and quality of materials comes a not-so-compact package. It folds similarly to a paper grocery bag.
•  Environmental friendly people want to be associated and seen with natural fabric bags. Available in soft and natural hues, some bags ooze class and concern. Multicolored patchwork bags, printed bags, embroidered and embossed bags are everyone's favorite.

I’m guessing that soon we will find ourselves customizing our own bags and adding a little of “this or that” to distinguish them from other people’s bags.  Individualism is encouraged, but think of the possibilities for your business as you put walking advertisement of your friendship with the earth into the hands of customers who will then carry them everywhere. 

We’re already seeing more of these and it’s wonderful to behold.  It means that Greenification is going forward.  And maybe someday, those disposable, life-sucking plastic bags will be gone. 


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