Green Means Less White (Paper)

May 15, 2009

Have you looked in your recycling bin lately?  Oh sure, you’re putting as much paper, cans, plastic and glass into the recycling system as possible, saving as much landfill space as you can.  That’s great news for the making your business more green, but could you go further?  Could you Greenify more by using less paper?

The government says Americans use 85 million pounds of paper and cardboard products annually at work and at home.  That much paper, without any consideration to source and style of manufacture can be hard on our environment.  We’re permanently deforesting lands, using energy and water in a production process that generates greenhouse gases and hazardous by-product AND packing the final result into landfills.

What are our greener options?  

First, instead of a letter, how about an email?  Can you do business electronically?  Sometimes, it’s just not possible.  But other times, you can and should do it.  And sometimes, clients appreciate a little less paper and more speed, too.

Second, use recycled paper when and where possible.  Yes, it does cost more, but if you can afford it even a few days per month, that’s still saving some resources, isn’t it?

Third, study those labels.  If the paper isn’t “fully recycled,” how about using products that contain some post-consumer waste?   The higher, the percentage, the better the paper is for the environment. A chasing-arrows symbol may simply mean a paper product is recyclable, while the word "recycled" may refer to only a small percentage of recovered fibers.

Fourth, demand certification.  Some groups certify that the virgin fiber used in any given paper comes from responsibly managed forests.  The most acknowledge certification comes from the Forest Stewardship Council. Check with your printer or paper supplier to see whether it carries FSC-certified lines.

And finally, look into tree-free options. Some manufacturers are starting to make paper from agricultural crops and residues.  Tree-free material is available for personal use (think cards and invites), but before buying, investigate its origins and the farming practices used.  You can find a list of suppliers here.

You want to make your business just a little greener?  A great start is to make it a lot less white. 


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