How Green is Your Portfolio?

April 6, 2009

We’re not usually “all about the investments” here at Green Business Alliance.  We want to help you Greenify the planet and invest in your life here on it.  But we have a little investment advice for you today.  Some people think we may be about to hit the “Golden Age” of green business.

Why? Look to the leadership in Washington.  The Obama Administration’s increased support of environmental issues backed up by regulatory changes that are already taking shape along with strong green elements in the proposed stimulus make it appear as though the way is clear, lush, and yes, GREEN. 

But that’s also the assessment of results from the latest survey of American investors at Allianz Global Investors, which shows Americans see a "Golden Age" on the way for enviro-investing.

Here are some of the investors’ survey findings: 

• 91 percent believe that resolving environmental problems will be a major issue for years
• 69 percent consider it important to look at investing in companies that capitalize on addressing those problems.
• 78 percent say environmental technology has the potential to be the "next great American industry,"

The survey found that 97% of those questioned think exploring alternative fuel sources remains important despite gas prices going down. 
The poll showed investors are already looking for firms that seek to address environmental issues.  They are looking for ways to pour in dollars to businesses in a more environmentally friendly business climate.

We think it will be a great year to Greenify your business, your life, and maybe even your portfolio. 


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