Greenify Your Business

April 13, 2009

If you’re looking for a new business or to Greenify an existing business, have you considered bicycle deliveries?  A business in Portland, Oregon was trying to figure out ways to make their delivery service more earth-friendly, and they got the idea to start doing deliveries on bicycles.

It’s very old school. And in a few major cities, bicycle curriers are a frequently used delivery system.  But this is something different. 

They use special cargo bicycles. The business is “B-Line Sustainable Urban Delivery.  They’re a start-up formed by the husband and wife team of Kathryn and Franklin Racine-Jones. 

“We hope B-Line can help add green core jobs and create a different type of city.  We’re trying to create a new model of distributing goods in urban areas.”

The duo moved to Portland from the San Francisco Bay area about 9 months ago. They were looking for a place that was open and interested in greener ways of doing business.  Portland is known for bikes and enjoying earth-friendly approaches to doing business.  So far, so good, right?

Their idea is simple.  They’re using specially modified cargo bikes to deliver goods within Portland, also known as “The Rose City.”   They are doing more good deeds than you might think.  They’re using fewer natural resources (although the bikers’ legs might argue that!) sparing downtown streets from the wear and tear of large delivery trucks, and providing a very earth-friendly link in a company’s distribution chain. 

All in all, a great Greenification effort that is truly going the last mile.


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