Buzz Building for Green Businesses

March 26, 2009

Are you noticing more talk about green business?  More advertisements by large, international companies about "sustainable energy sources," new listings at business conferences for added "green business opportunity panels," and even President Barack Obama on the “Tonight Show” with Jay Leno, talking about electric cars going over 150 miles as Leno smiled and added that he already owns a car that runs on hydrogen, which is "an entirely different technology."
 
These increases in "buzz" about Greenification are a healthy sign for our world.  Our planet is in a state of emergency: we are consuming and polluting at a rate 25% faster than the planet can sustain.  That fact has to change or we and our children are doomed.  We may no longer be able to “buy cheaper from Asian producers” because of the cost in terms of carbon. 
 
In the coming months, we're going to be encouraged to support business within our borders.  And as part of that, I suggest we also look for green businesses that are local and sustainable, too. 

Buying local equals buying greener.  Have you ever thought about the effort needed to get a product made in a small town in rural Georgia to market in Portland, Oregon, for instance?  The product has to be packaged for sale, re-packed for shipping, then put on a truck or train (or both) and then unloaded from that container into a warehouse, re-loaded for shipping to a store before being placed on a shelf.  Isn't there a greener way? 
 
Look around for local producers of products that you buy from remote producers.  Prices are changing because of the recession and things that were once out of consideration may now be priced more attractively.  That would also make a case for them being a lot more planet-friendly.  
 
We have to find a balance between the social and natural systems in a world where people on one land-mass consume resources at 5 or ten times the rate of people in other regions.   We need to Greenify as one world in order to save our one world.  


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