Greenifying At Your Desk

February 24, 2009

This blog doesn't endorse TV programs or products, but did you see the Academy Awards Sunday night?  Right in the middle of it all was a commercial (or two) for Apple
Computer's new laptop.  It's got a 17 inch screen, gorgeous resolution, is ultra-lightweight and all those other usual super "Apple" technological improvements that we've done to love and expect.
But this commercial bragged about something else.  It bragged about the battery.  It seems this battery can be charged to last as much as eight full hours on one plug-in.  And it can be recharged about 1000 times.  The advertisement pointed out that's three times the battery life that one normally gets for the ever-popular laptops that seem to be powering our businesses and lives these days.
Now, we're not suggesting that you run right out and buy an Apple 17-inch laptop.  That would be very expensive (Nobody said they were cheap; they start at over $2000 each) and also defeat that wonderful Greenifying aspect of the computer, namely fewer laptops and batteries in our landfills.  No, keep using the one you have until the very end of its life.

It's just nice to see that companies are starting to get it. They get that there's an alternative, Greenifying laptop computer choice out on the market right now.  And chances are, by the time that you are ready to replace or upgrade what you are working with now, all the other computer companies will be offering similar long-lasting chargeables with extra-long battery life, too.  And the prices will probably come down, as well.
It's good to see companies offering ways to Greenify businesses.  It's great to see that they understand that being “environmentally sound” is a marketable, advertise-able benefit that will bring in sales.  And it'll be even better when everybody gets in the Greenification game on that aspect of doing business.


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