Less Is More and Much Greener!

January 4, 2009

As we talk about how to best Greenify in the business-place this year, here’s what is likely to be a popular idea: less is more.  Less is greener.  Less generally costs less.  And less may be one of the most commonly heard themes of the coming year.

Most businesses are suffering in the current economic slump.  And perhaps this year, we will learn to equate consuming less with good things. 

Most of us would never think to suggest to our customers that they consume less.  It goes against all our ways of thinking to suggest that we market ourselves to those who use our business by helping them find ways to use less, decrease their carbon footprint, and help Greenify the planet.  But this may be the year to do that.

With the economies around the world in a slump, customers and consumers will be looking for ways to lower their costs.  They’ll search out ways to cut and if you can help them find ways to fall in line with the concept of “sustainable consumption,” as a cost-effective means of taking care of Mother Earth, you may come out ahead.

"By choosing carefully, you can have a positive impact on the environment without significantly compromising your way of life," Joel Makower wrote in his new book, “Strategies for the Green Economy.”

Sustainable consumption is complex and more global than just environmental concerns.  It has to do with the growing appetite in China, India, and other developing countries for cars, appliances, fashions, fast food, and many of the other things accessible to the consumption class.  So how to best discuss with people just getting access to what others take for granted the fact that it may be time to cut back? 

It won't be easy. For better or worse, we live in a commercial world and consumer society. You can see it at work in the webs of commerce whose existence depends on consumers' endless appetite for more, and in the political leaders who promote unsustainable levels of economic growth, often at the expense of ecological and human needs. You can see it at work in our culture of debt and the sad need to “keep up with the Joneses.”

But this is the year to start to get over that need, in favor of marching forward with an economy of style more suited to our current economics and the need to Greenify our lives and our businesses accordingly.


October 15. 2018 12:54

DHC 【美肌再生系列】美肌再生精華乳 DHC Beauty Lift Milk的商品介紹 DHC,美肌再生系列,美肌再生精華乳 DHC Beauty Lift Milk

醫學美容 清盈 cosmetic.wiki

October 17. 2018 03:47

[好物推薦] 橘寶 濃縮多功能洗淨液/蔬果清潔劑。天然冷壓橘皮製成、一瓶解決家庭清潔大小事! - 西西漫走筆記 - FashionGuide 華人時尚專業評鑑 以前我總是堅持選用有歐盟認證的洗碗精來清洗碗盤,最近我發現這瓶以食用級橘子油製成的橘寶濃縮多功能蔬果碗盤洗淨液,以高濃縮植物性配方製成,易溶於水而且不殘留,完全不含石油溶劑、重金屬、螢光劑、甲荃,比進...,

醫學美容 體重管理 cosmetic.wiki

October 17. 2018 23:14



October 20. 2018 14:43

BioBeauty 【淨膚肌光美白系列】淨膚肌光美白精華 Crystal Whitening Reveal Serum的商品介紹 BioBeauty,淨膚肌光美白系列,淨膚肌光美白精華 Crystal Whitening Reveal Serum

醫學美容 釉汁 cosmetic.wiki

October 25. 2018 22:39

超效保濕凝露 - Clarins 超效保濕凝露


October 29. 2018 04:25

港威酒店嬌寵自己住宿優惠 免費美髮美甲服務 - STYLE-TIPS.COM 愛美是每個女生的天性,從頭到腳都要追求零瑕疵。若度假期間,免費享用美髮美甲服務,...


November 6. 2018 22:50

It doesn't seem that long since Manchester United's capitulation at Everton last April signalled the end of David Moyes' unhappy tenure at Manchester United. Louis van Gaal's self-imposed deadline is nearly up... it is time we saw Manchester United playing with his 'philosophy'

Football Solutions Women's Under-19 2018 - Belgium-Croatia

November 19. 2018 19:53

Ajax take on Lyon on Wednesday night in the first leg of their UEFA Europa League semi-final, with a May 24 final in Stockholm against either Manchester United or Celta Vigo the ambition.  Ajax 4-1 Lyon, UEFA Europa League RESULT: Follow all the semi-final first-leg action from the Amsterdam Arena

futbol.run Women's Under-17 - Austria-Kazakhstan - Statistics

November 27. 2018 18:24

<p>Clicking it will open the YouTube Films channel.</p>

Joelle Korber

Green Business Alliance - Home Greenify For Better Business - Greenify Now