Greener Computer Cooling for the Planet; for the Pocketbook

January 5, 2009

Could Greenifying the planet be as simple as using fresh air to cool your data center?  If that statement is true, it may also Greenify your company's bottom line. 

Ok, we're oversimplifying, but improving our environment is a step-by-step process.  Companies that use natural air to cool their facilities often see huge benefits on both the environmental end and the bottom line.  IT experts, analysts and environmentalists say there are plenty of opportunities for tech organizations to create more Earth-friendly operations, cut their energy needs and slash their carbon footprint, all while saving money.

A recent survey of IT executives showed a little reluctance on the part of some leaders. Nearly half (42%) said their IT departments have no plans to launch projects in the next 12 months to reduce energy consumption or carbon emissions, and nearly three quarters reported no plans to create committees to oversee energy-saving initiatives.  Those are delays which may force them to play catch up down the road.

"The green issue is not going to go away. There's too much at stake," says Rakesh Kumar, a Gartner Inc. analyst.

That's not to say IT leaders don't have their reasons for staying away from green computing. Kumar says some of them think it's a fad. And others, even among the educated and informed, believe global warming is a hoax and that there's no need to act on the issue, or they see green as merely increasing expenses.  It's time for those ideas to be updated along with energy usage patterns.

Increasingly, however, IT leaders and other executives are putting aside such concerns and pushing for green IT initiatives.

In the September 2008 "U.S. Green IT Survey" by IDC, the market research firm, 44% of the respondents said that IT plays a very important role in their organizations' efforts to reduce their environmental impact.  That number is up from the previous year's survey, in which only 14% of CEOs said they felt such concerns.

This year, however, another factor is in play.  The 2008 survey shows the high cost of energy is among the most pressing reason for changing how data centers and computers are cooled.

"We don't see many or indeed any companies that are hesitant to explore green IT projects," IDC analyst Vernon Turner wrote in an e-mail on this topic. "In fact, the scary thing is where to start, and it may be that reason why there is somewhat a feeling of lost souls. There has been a lot of marketing by the IT vendor community around green, and I think that CEOs and CIOs are 'green-washed' by it."

Cooling computers and other data and tech apparatus using natural air is earth-friendly as well as pocketbook friendly; two areas where expertise combines to be extra important in this New Year.


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