Go Green and Reduce Your Junk Mail

May 6, 2008

If you keep all the junk mail you receive this year, you will end up with about 41 pounds of useless paper by the time New Year’s Eve 2008 rolls around. The environmental and financial costs of junk mail are enormous, 100 million trees are sacrificed, the production and disposal of junk mail uses as much energy as 3 million cars, 44 million pounds of junk mail is never opened before it is thrown away and barely a third of the junk mail is recycled. Local municipalities will collectively spend hundreds of millions of dollars to dispose of all this mail.

A few years ago, I remember reading in an environmentally friendly magazine (name purposefully withheld!) that they had determined that six subscription cards per magazine per issue was the ideal number. Apparently it was the most environmentally friendly and cost productive way they had to keep their subscription base. Well, lets see, at most I will use one subscription card. So that is 71 post cards a year I am throwing away- just me. This particular magazine has a paid subscription base of 350,000. That is almost 2,500,000 post cards thrown away- assuming that everyone who gets the magazine uses one post card!

The best way to Greenify and stop most junk mail from coming into your office or your home is to go to the Direct Marketing Association’s Mail Preference Service website and ask them to remove your name from their lists. You should include every variation of your company name that junk mail comes to.

However, that will not rid you of all your junk-mail problems. If you order something from a catalog, the company will continue to send you more catalogs unless you tell the company specifically to remove your name from their lists. Also, when ordering, remember to include these important words: “Please do not sell, rent or give my name away to any other organization.”  I’m off to the DMA site to remove myself from mailing lists!


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