Green Is The New Black… In Many Ways

April 15, 2008

Right now, there is a ton of buzz everywhere relative to Going Green. Whether it’s the commercial for the new Lexus Hybrids, the school down the street that is adding a new building to Green standards or the April email newsletter from AT&T that promotes “Go Green For Green, Saving The Earth Can Save You Money Too,”  Green is front and center and as a result awareness seems to be reaching new heights.

What we’re noticing is that a lot of people who are reaching out to Green Business Alliance have a large number of questions on what’s actually involved in Going Green. That’s a really good sign in our opinion, as the only way to make meaningful strides is to understand the playing field and ultimately have an effective roadmap to follow.

So it has become hip to be Green. That doesn’t ensure that positive steps will ensue, but it sure beats the ambivalence from the public that many early Green adopters have been frustrated by for so many years.


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