Green Is The New Black… In Many Ways

April 15, 2008

Right now, there is a ton of buzz everywhere relative to Going Green. Whether it’s the commercial for the new Lexus Hybrids, the school down the street that is adding a new building to Green standards or the April email newsletter from AT&T that promotes “Go Green For Green, Saving The Earth Can Save You Money Too,”  Green is front and center and as a result awareness seems to be reaching new heights.

What we’re noticing is that a lot of people who are reaching out to Green Business Alliance have a large number of questions on what’s actually involved in Going Green. That’s a really good sign in our opinion, as the only way to make meaningful strides is to understand the playing field and ultimately have an effective roadmap to follow.

So it has become hip to be Green. That doesn’t ensure that positive steps will ensue, but it sure beats the ambivalence from the public that many early Green adopters have been frustrated by for so many years.


Earth Day Resolution #4 – Plant Trees

April 4, 2008

April showers bring May flowers. April showers could also bring May trees! The 30 days that take place between March 31st and May 1st, commonly known as April, could just as easily be referred to as Go Green month. April starts by fooling us and quickly moves to celebrations for Earth Hour, Earth Day and Arbor Day to name a few. We have talked about Earth Hour and Earth Day in the Green Business Alliance Blog. We have not yet discussed Arbor Day which will take place on April 25th this year.

According to the Arbor Day Foundation’s home page, Arbor Day is a nationally-celebrated observance that encourages tree planting and care. It was founded by J. Sterling Morton in Nebraska in 1872. National Arbor Day is celebrated each year on the last Friday in April.

This year, in honor of Arbor Day and Earth Day make a plan with your family members to Go Green and plant trees periodically throughout the year. Trees not only beautify an area, but they also add oxygen, absorb carbon dioxide, provide a natural cooling mechanism, and, in many cases, increase property values.

Resolve to be a tree planter. It is a wholesome, outdoor family project which has lasting benefits for the environment and your health.


The Tentacles of Going Green

April 1, 2008

As Green Business Alliance continues to evolve, we're learning a great deal along the way, particularly with respect to how our mission is being viewed by those who are hearing about us. The response thus far has been exceptionally favorable, and there have been some interesting revelations along the way.

One thing we've learned is that curiosity abounds within businesses as to what it actually means to Go Green. With the exception of businesses which are somehow already involved with the movement (i.e. selling green products or services), very few of the people we speak with have a handle on even the basics. Although some folks might see that as disappointing, we believe it further validates the importance of Green Business Alliance today. These passionate folks have been sharing our story with their peers and that has led to people reaching out to us who are far removed from the original source.

What we've also discovered is that businesses who decide to participate in our program and who share their Green vision with their teams are stimulating interest with employees in actually Greenifying their homes. When we launched the Green Home Alliance, we didn't have the foresight to predict that many of those looking to Greenify their homes would emanate from our business clients. Given the reach of the internet, this isn't surprising, but given the grass roots nature of our efforts, it is very rewarding nonetheless.


Earth Hour - will you be in the dark?

March 29, 2008

On your mark, get set, go get ready to turn off your lights for a one hour period of time dedicated to being in the dark. Saturday March 29th at 8:00 pm, your local time, marks the second anniversary of Earth Hour.  You need to act quickly and get out the candles for a quiet and dark hour that evening.

We invite you to join millions of people from around the world in making a statement about climate change by turning off your lights. Earth Hour is an event that originated in Australia and was created by the World Wildlife Fund.

 For more information about this event refer to Earth Hour's website.


Earth Day Free Music Festivals

March 27, 2008

Earth Day Network and Green Apple Festival just announced an incredible line-up for the 8 simultaneous concerts they will be staging on April 20th. They are billing the event as "America's Largest Earth Day Celebration" at venues including: The Mall in Washington DC, Golden Gate Park, the Santa Monica Pier and Central Park.

The concerts are expected to attract approximately a half million people who will not only hear incredible music from acts like The Neville Brothers, Big Head Todd and the Monsters, Gov't Mule, Ziggy Marley and Arrested Development, but learn from speakers like Treehugger's founder Graham Hill.

The music industry has been at the forefront of the Green movement since its earliest days and concerts for environmental causes are not new.  Yet, the convergence of music and corporate America continues to accelerate along with the magnified focus on sustainability throughout the country. We support the integration of these forces which benefits a lot of people, and most importantly the environment through increased awareness.

For more detailed information on the Earth Day Music Festivals please refer here: http://www.jambase.com/Articles/Story.aspx?StoryID=13376


Happy Green Holiday

March 17, 2008

It’s hard to believe that the calendar is already indicating that the Ides of March have come and gone. The clocks have sprung forward and, if you are like me, you are still trying to get used to waking up in the dark. While many parts of the country are anxiously awaiting the arrival of spring, they are still seeing lots of white (ie snow).

However, this Monday, many parts of the country / world will be seeing Green. I am not referring to Green as in dollars and cents (although that would be nice). I am not referring to Green as in the environment (although that would be even nicer). I am not even referring to Green as in seeing grass rather than snow. I mean Green as in Saint Patrick’s Day Green. The luck of the Irish Green. The little Irish mythological fairy known as a Leprechaun - Green. As in shamrocks, four-leaf clovers, Green beer, Green clothes, Green hair. Green! Green! Green!

Not only is Ireland known for its Green landscape but it is actually known for being forty shades of Green. Do you think they knew centuries ago when people started celebrating Saint Patrick’s Day how cool and positively impactful being Green could be? We at Green Business Alliance wish you a Happy Saint Paddy’s Day and encourage you to join in the green festivities and Greenify Today for a Better Tomorrow.


The Stairs – a Green and Healthy Choice

February 12, 2008

Believe it or not, there are more beneficiaries of Greenifying than simply our environment and your business. Some Green steps can directly impact your health. For instance, let’s examine your method of transportation to and from work. Yes, if one is able to bike or walk to work rather than drive, obviously the reduced emissions from the vehicle benefit the environment. Engaging in aerobic activity in lieu of driving a car for your commute benefits your heart and body.

Here is another easy way to help the environment while helping your heart. Stairs! If your office is above the first floor, take the stairs rather than the elevator. Walking up to your office will burn some calories while at the same time save the electrical energy used during each push of the elevator. It may not seem like a big sacrifice (unless, of course, your office is on the 90th floor!) but the rewards are both healthy and environmentally beneficial. On average, a 3 minute walk up the stairs burns about 25 calories. Greenify – for the environment, your business, and your health!


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