Greenifying In A White-Out World

February 15, 2010

I am considering what I can do to Greenify this week from a very confined corner of the world: Washington, DC.  In case you didn't see the news this past week, the nation's capital was directly in the path of a huge winter storm.  It struck with the force that hasn't been seen in more than 50 years. 
 
It started at mid-morning on Friday with tiny and widely scattered flakes.  By mid-afternoon, there were several inches on the ground.  And before it was done snowing around 6pm on Saturday, there were more than 20 inches of snow on the ground.  Washington, DC is getting a dose of "how to conserve resources" this week.

The city is shut down.  The federal government is mostly closed, except for "essential personnel."  I had to go in (I'm not very important, yet somehow, I was considered "essential") to work and because I knew things might get difficult, I went to work on Friday night with an overnight case and pillow. 
 
In spite of regular treatment with plows, sand and chemicals, the streets were soon blocked by snow and impassable.  Only the main thoroughfares of town got plowed immediately (and even they had to be plowed repeatedly).   The buses shut down.  Metro, the famed federal rail service also closed wherever the rails were exposed aboveground.  Trash pickup and recycling services also are out of commission.  So what's to do?

For many people, it was still a day of work by telecommuting.  Thousands of federal and other workers went to work in their pajama pants and sweaters.  They "ordered out" from their own refrigerator.  They got their work done without wasting the time, gas or other resources of commuting. (Commuting in Washington, by the way, can add an extra ninety minutes on each end of the day.)  Studies have shown that many people are happier, more relaxed and more productive when they telecommute.  And employers like it better, too, because they don't have to provide office space. 
 
Tomorrow, a lot of Washingtonians will be doing the same.  Maybe you should consider it, too.  Talk to your employees about telecommuting.  Talk to your boss about telecommuting.  Consider whether the work that is being done in your office could legitimately and more reasonably be done at home for one or more days per week.  You may be quite happy with the results.
 
As for me, my car is just off Pennsylvania Avenue, under about 2.5 feet of snow.  I'm not going to dig it out.  I'm going to let nature take its course.  Which means tomorrow, I may have to "telecommute" to the gym.  That's my new name for my pilates workout DVD. 


Van Jones: Green Entrepreneur

February 9, 2010

As I mentioned a couple of weeks ago, I recently attended  "The New Green Economy" conference organized by the National Council for Science and the Environment.  The conference was held at the Ronald Reagan Building and International Trade Center in Washington and welcomed 1,000 attendees at this year's gathering.  I worked with the team providing the event coverage and was fortunate to meet and interview Van Jones.
 
You may remember Van Jones.  He was nominated by President Barack Obama to be his Special Advisor for Green Jobs, Enterprise and Innovation.  Although ultimately, Jones withdrew under a cloud of controversy, he is widely regarded to be at the forefront of innovation on environmental jobs and entrepreneurship.  He was a little reluctant to be interviewed, but he did want to get his message out as widely as possible.  I asked him what that message would be.  His response:

"The main message is the tremendous opportunity that we have to make a difference.  The desire that is still there in the country to make a real difference with green solutions.  People in the country are concerned about the economics and jobs and America's strength for the long term.  We need to help them understand that there are green economic solutions for all of that; that you can save money and make money and not just spend money with green solutions."
 
That is the sound of positive thinking at work.  It's also what we believe first and foremost here at the Green Business Alliance.  Right now, a lot of people are thinking the worst about the economy, but those people are wrong.  We've always turned things around in this country and we're likely to do the same again.  And even though things can seem a bit bleak right now (it is difficult to be positive, with the unemployment rate at 9.7% this month, but consider that's up from 10 percent in the final month of 2009), the reality is that the American economy has started to grow again.  The gross domestic product grew at 6 percent in the final quarter of last year. 
 
There really is a lot of good news out there for us.  Sometimes, it can be hard to focus on the good things that are going on.  At such moments, it can be even harder to make good things happen for ourselves and the planet.  But Van Jones seems to think it's the best of all times to do exactly that.  Click here to see more of his interview. 
 
(You can click on his photo to check out his interview or watch all of "The New Green Economy" conference coverage.)


Greenifying: One Soda at a Time

February 4, 2010

Have a Coke and smile. You are Greenifying. As we have often discussed here at the Green Business Alliance, going green is a good thing for the environment and for business. And one of America's biggest names in business apparently realizes that. That's right, the world's biggest maker of beverages, Coca Cola, has begun using new bottles made partially of plant-based materials, making them biodegradable. The new bottles are only 30% made of plant-based materials, but Coca Cola sees it as a step in the evolution of packaging.

As we all know, plant materials like corn and sugar cane are renewable resources. The U.S. currently uses over 200,000 barrels of oil per day in production of plastic. The old Coke bottles that we've all grown accustomed to required 17 million barrels of petroleum per year to produce. The new bottles will decrease that amount and with it, Coke's carbon footprint in packaging falls an estimated 12 to 18 percent.

The move is part of a new nation-wide movement away from petroleum-based products. The motivations behind it are three-fold: concern about the price of oil and our dangerous dependence on it, safety concerns about chemicals in plastics production and of course, our growing worries about the amount of plastics we are putting into the environment. Instead, the newer plastics are dependent on corn, wheat, sugar beets, sweet potatos and rice to make an alternative to plastics called polyactic acid, or PLA.

Other companies that have already starting using such bottles include Newman's Own (which has been one of the companies at the forefront of the green movement), Wild Oats, WalMart and yes, Coca Cola's nemesis in the beverage market, Pepsico. And if you're drinking soda, you might as well have a few chips. Sunchips are also in a new bag which is made of 33 percent polyactic acid, with plans to increase that amount to 90 percent.

Keep in mind, consumers still need to recycle the packaging itself. PLA is wonderful stuff, but tossed along the side of the road, those bottles and wrappers will likely still be there in a few years. And it's not perfect: products shelf-life isn't quite as long using the PLA packaging. But the manufacterers are working on that as well.

But isn't it amazing to see how important and vital to their industry (and marketing!) greenifying is? They consider it a key part of their strategy. It's the direction they want to go and they want others to see them heading that direction as well.

The new bottles were unveiled at the recent Copenhagen Climate Summit. Drink up! And if the soda you're drinking tastes greener, maybe that's because it is.


Space Heaters: Energy Efficient?

February 2, 2010

Are space heaters energy efficient? Or are they sucking the life out of your energy efficiency plan, one outlet at a time?

When I was growing up, my family lived for a year in a small two bedroom house. It wasn't a shanty in the Appalachians, but a farm house on a family ranch in the West. There was no central heat or air and not even a window unit in the summer. But winter was the time that things got really tricky. The house was heated by a black coal-fired pot-bellied stove in the front room.

Most people like sleeping in a chilly house and this one certainly accomplished that handily. My father arose early every morning to restart the fire and get it blazing for when he woke the rest of the household. And when it was time to get cleaned up, the bathroom was in the farthest corner of the house. It was cold in that bathroom! So we had a space heater.

Dad guarded the use of that space heater with his life! He would turn it on low while we were in the tub, and allow the highest setting only as we got out to shiver while drying off. We only lived in that house for about 10 months until a new home could be built for us. And these days, of course, heaven bless my college professor father for teaching his children to be frugal about both energy and money. But I also wondered if that old space heater was really the expensive consumer of power that he said it was.

Modern space heaters can actually be extremely energy efficient little machines. If you live in a large house and don't use parts of the house during various times, or if you have an employee who is always colder than the rest of the staff, then you know how helpful these little gadgets can be, if you purchase the right one.

With central heat, you lose a large amount of the heat into the system of ducts and vents weaving in and through the house. With a space heater, you can individualize the heat. You can turn the temperature down in the rest of the house or office, while applying heat directly where desired. Think of all the times you've been blown through a business' front door and wondered how the person at the front desk ever tolerated the wild shifts in temperature that came with the arrival of every customer. It was likely that they had a space heater just below the front counter, trained on their knees.

Space heaters often use between 900 and 1500 kilowatts. This can be quite a lot of heat, but if you only need to supplement one smallish area, they can be a lot more energy efficient than using central air to heat the entire house or building to a desired temperature when only one (or perhaps two?) rooms are needed.

Should you try to heat the entire house with a space heater? No, that would be overuse and in fact, could overload the electrical circuitry. (You'll need to make sure your outlets, fuses and circuitry can handle the full 1500 watts) But dropping the temperature to slightly below the comfort zone in most of a house or business and using space heaters in one or two rooms could see an 8 percent savings on the fuel bill.

And that would be good Greenifying on for both the environment and the home or business expense.


The New Green Economy

January 28, 2010

This past week in Washington, DC, I interviewed the Environmental Protection Agency Adminstrator, Lisa Jackson, at the "The New Green Economy" conference organized by the National Council for Science and the Environment.  The conference was held at the Ronald Reagan Building and International Trade Center in Washington and welcomed 1,000 attendees at this year's gathering.  I caught Adminstrator Jackson as she entered the back of the hall and waited to be announced for her speech.

The keynote session topic was what many of us wonder these days: "The New Green Economy: (How) Can We Get There From Here?"  Since she was waiting to address the group, I asked her what her message for the 1,000 conference-goers would be?  She said she wanted to offer them the encouragement of President Barack Obama's administration and said that all of us must find our places in the new green economy.  She talked about how the future is full of opportunities to Greenify and that businesses, if they want to survive, will need to fit into the new green economy to succeed in business.

We all want that, don't we?  To fit into the new green economy and to succeed in business?  A lot of people are wondering that right now, so that was my other question (you don't get many questions in while waiting to be announced before a speech) to Administrator Jackson.  "Is there a choice to be made between the environment and the economy?  Can American businesses do both?"

Her answer was extremely encouraging.  She said businesses are going to have to do both. We all are worried about the economy, staying productive and growing as a business, but we need to join the new green economy, too.  In fact, she says that now is the best time to Greenify because being greener is often less costly to businesses. 

That's right, both Administrator Jackson and every expert I spoke with this past week said that a greener business is a more productive and cost effective business.   For instance, if you put on a sweater to lower your thermostat and install energy efficient lightbulbs, you will save money.  If you use recyclable paper, you will save the environment and be able to advertise that to customers.  If you drive an energy efficient car, you will pay less for gas.  If you drive a hybrid, you can save even more.  Re-use, use it up, wear it out and recycle your way into the new greener economy. 

It's an exciting time to be in business.  It's a great time to Greenify.  And doing both is the only way to move forward into the future with the New Green Economy.

By the way, I interviewed someone else that I was very excited to meet.  I'll tell you about that in a week or two.  I'm waiting for the video link to go up so you can all see that interview in action.  I think you'll be excited, too!


Green Business Ideas

January 22, 2010

Want to get into a new and greener business this year?  There’s no time like the present to start greenifying.  And in case you wanted for a few ideas, I’ve got some right here.  These are things you can do to make the world a little greener while greening your bank account, too.  They can be part or full-time.  It’s up to you and what you make of each proposal.

Recycling Business.  You know what this is, right?  It includes anything from thrift shops to art galleries.  Also scrap metal dealers help reuse and recycle.  (These guys are the “junkyard dogs” of this business.) Can it be recycled or reused? If so, look closely for a business opportunity limited only by your imagination.

Green Schools and Education.  This includes hundreds of opportunities from energy efficiency to curriculum writing, to green job training vocational schools, being a school district vendor of organic foods for the cafeteria.  You can bring greener ideas into your children’s educations.

Green Lawyer.   A green litigator could help resolve anything from a neighborhood dispute about shade tree positioning to solar panels being integrated into design to representing corporate America on environmental clean up operations.  Also, you could specialize in helping green businesses get started or resolve their issues, too.   Just think of the possibilities.

Cool Roofs.  From actually doing the roofing jobs to supplying the products that help reduce heat gain in buildings both residential and commercial. Reflective roofing material and other technology.  For the most “low tech” of the solutions, how about a coat of white, heat-reflecting paint on rooftops. 

Green Light for Green Lighting.  Have you thought of the opportunities?  You could make good money in designing lighting fixtures that use CFLs and LED lighting to reducing energy consumption through natural lighting (solar tubes) and specializing in interior design lighting to businesses effeciently light retail spaces and offices.

These are just a few ideas for businesses that Greenify.  There are hundreds more out there.  We’ll be offering more ideas here as the year goes on. 


Greenifying Business 2010: Part B

January 14, 2010

We’re continuing our ideas for new businesses (or updates to existing businesses!) that Greenify.  How about…

6. Green Marketing Expert. You can help companies develop marketing plans that reduces costs and improve their reputations both with consumers and in their communities. From social media marketing to cooperative marketing and using green promotional products, green marketing methods are in demand!

7. Green Investment Adviser.  People that are concerned about the environment want to put their money where their mouth is.  They are looking for green ways to invest and want someone to do the due diligence to find green companies as opposed to green washed companies to invest in.  Could you be that person?

8. Green Business Consulting.  Help businesses that can't afford full time environmental management departments, take the steps toward sustainability.  We’ve got a lot of experts here at the Green Business Alliance that will help you help them.  (We’re ready to help anyone who wants to put a greener foot forward!)  If you can get in there and help them develop a plan, we’re all for that.

9. Boutique Organic Foods for Restaurants.   This truly is a new, small business idea and much of it depends on what kinds of things you can produce.  It can be done on a small scale on less than 5 acres of land and can provide local restaurants with seasonal produce at premium prices.  Might take a deft hand with a hoe and a good supply of the neighbor’s cow manure, but you could find yourself sitting in clover.  And  producing honey.

10. Green Plumbers.  You could help homeowners and businesses reduce their water costs and pollution by promoting, selling, installing green toilets, faucets, and water heating systems.  This one is obviously not meant for a “quick start,” but is more of a lifetime commitment and we wish you luck.

As we wish everyone luck who starts a green business or any new venture this year!  Good luck Greenifying in 2010.  The Green Business Alliance wants to encourage you in every way possible.


Greenifying Business 2010: Part A

January 12, 2010

I thought to start this year off, we’d go with some Greenification ideas that are maybe off the beaten path.  These are ideas for people who might be considering going into business or perhaps have a business that they might want to update in more environmentally sensitive fashion.   For instance, what about…

1. Green Salons.  These would be salons and spas that use organic hair products (coloring products and nail care in particular) and water and energy conservation efforts, plus green furniture (lots of bamboo!) and all natural tools such as wooden combs and bristle brushes.  Going into the business?  (Or making a few changes!)  You can design your salon to be eco friendly and market it as a green Salon, which will greatly appeal to younger consumers.

2. Eco Gym.  It’s time to get back to basics.  Get rid of the electronics and design all exercise areas to optimize green heating and cooling, reduce air conditioning costs using green cooling (Ice Bear) and create a more healthful environment with all natural, sustainably produced flooring and eco-friendly decor. Incorporate natural health supplements in your shop and bamboo and organic cotton sportswear.

3. Green Lobbyist.  If legislation and government peak your interest, then you should know the field of environmental lobbyist positions is growing with the potential to open your own green lobbyist firm.  This is a high growth field.

4. Green Gardener.  Help local homeowners reduce their water use (critical in California, Nevada, Arizona and New Mexico) by becoming a specialist in drought tolerant greenery and replacing wasteful grass lawns with native plants, stone gardens or organic herb gardens.

5. Green Bed and Breakfast.  If you’ve been one who has always dreamed of owning a bed and breakfast, then consider this: solar or wind powered, organic cotton or bamboo sheets, green meals (locally produced meats and fish and organic produce and fruits), and beautiful natural settings will attract eco-vacationers no matter where you are situated.

If you are opening a new business or considering making changes, we’ve all seen in that green marketing does provide motivation for new customers and clients.  You’ve got more reasons now than ever before to Greenify.  And we’ll have more ideas later this week.


A Year of Greener Business Straight Ahead!

January 7, 2010

We’re right back at the start again, aren’t we?  The start of a new year is always exciting.  We’ve got the chance to rethink our approach, start with fresh eyes, a new balance sheet and an open road ahead to Greenification.  It’s all waiting for us.  So where to start?

Here’s a basic checklist of things you’ll want to consider in plotting your green business year ahead:

Sustainable energy sources.  Does your business consume a lot of energy?  Some use more than others, and some energy sources are certainly more renewable than others.  Look for those that produce the optimum results with the minimum carbon footprint left behind.  Sometimes that isn’t immediately apparent, so check carefully. 

Building design.  Energy-efficient design for new construction and/or remodeling will utilize efficient equipment while optimizing the use of natural energy sources. The ultimate goal is to provide increased comfort with reductions in energy costs and greenhouse gas pollution.

Using paper.  You may not think of your business' paper use as an area to save energy, but it is. Paper manufacturers in the U.S. consume a significant amount of energy each year in the production of paper - not to mention the energy spent harvesting and shipping trees, and shipping paper products to your business.  Will this be the year your business goes paperless?

Manufacturing processes and packaging.  Using environmentally preferable products and services is an encouraged practice for business in the retail industry. You can find information on greening suppliers, product packaging, selling and buying green products and transporting your products.

Recycling and waste management.  This is the most obvious of these topics.  How much are you recycling each week?  Does your recyclables exceed your waste product?  I hope so.  But we’ll talk more about that in coming weeks.

Business trends.  Millions of small businesses across the United States are also trying to learn these same principles. Some are your competitors; others are not.  But if we are all trying to achieve benefits for all, shouldn’t we work together a little more?  Surely the results won’t be the same for every company, but the benefits will be enjoyed by all. 

What may be even more important, every little bit helps.  The effects are cumulative.   We’ll be talking about all these topics this year and information is of course, always available here at the Green Business Alliance website.  We hope you have a great, successful 2010 and surpass both your business goals and goals to Greenify in the next 12 months!


A Greenification Challenge for 2010

January 5, 2010

Simple is better.  Greenification is grand.  And it’s growing.  Isn’t that what we learned in 2010?   If you looked around at the newspapers (they may be struggling, but we need them!) over the last week, you probably saw all kinds of stories about how Americans “did more with less” and “learned to buy experiences instead of gadgets” in 2009.  It’s a lesson we’ve needed to learn for a long time.

As the greatest nation of consumers the world has ever seen, we needed to take a step back.  The numbers show we’re doing that now.  We’re saving more than we spend.  We’re making it a goal to use it up, wear it out, make it do, or do without.  We’re learning not to throw aside something just because there’s a newer, flashier product in the market.

And we’re finding satisfaction in doing that.  Look at this challenge from one of the nation’s top financial writers...click here to view.

By doing this, we could Greenify both our bottom line and the planet. 

During the last year, I’ve wondered if we, as a people, would be forced to choose between the environment and the economy.  But what we’ve seen in the last 12 months has shown that most of us believe the choice doesn’t have to be made and that in fact, just adhering to a few more economically advisable policies would have the natural outcome of greenifying our lives.    We’ve done well and now we’re ready to move forward even stronger.

I challenge you to a “green fast” for the year of 2010.  Let’s make this year the best, Greenest year we’ve seen so far.  Let’s make 2010 a year in which we truly do use things to their fullest potential: use it up, wear it out, make it do or do without all the way to a greener style of business and life.


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