Greenify Your Business

April 13, 2009

If you’re looking for a new business or to Greenify an existing business, have you considered bicycle deliveries?  A business in Portland, Oregon was trying to figure out ways to make their delivery service more earth-friendly, and they got the idea to start doing deliveries on bicycles.

It’s very old school. And in a few major cities, bicycle curriers are a frequently used delivery system.  But this is something different. 

They use special cargo bicycles. The business is “B-Line Sustainable Urban Delivery.  They’re a start-up formed by the husband and wife team of Kathryn and Franklin Racine-Jones. 

“We hope B-Line can help add green core jobs and create a different type of city.  We’re trying to create a new model of distributing goods in urban areas.”

The duo moved to Portland from the San Francisco Bay area about 9 months ago. They were looking for a place that was open and interested in greener ways of doing business.  Portland is known for bikes and enjoying earth-friendly approaches to doing business.  So far, so good, right?

Their idea is simple.  They’re using specially modified cargo bikes to deliver goods within Portland, also known as “The Rose City.”   They are doing more good deeds than you might think.  They’re using fewer natural resources (although the bikers’ legs might argue that!) sparing downtown streets from the wear and tear of large delivery trucks, and providing a very earth-friendly link in a company’s distribution chain. 

All in all, a great Greenification effort that is truly going the last mile.


Buzz Building for Green Businesses

March 26, 2009

Are you noticing more talk about green business?  More advertisements by large, international companies about "sustainable energy sources," new listings at business conferences for added "green business opportunity panels," and even President Barack Obama on the “Tonight Show” with Jay Leno, talking about electric cars going over 150 miles as Leno smiled and added that he already owns a car that runs on hydrogen, which is "an entirely different technology."
 
These increases in "buzz" about Greenification are a healthy sign for our world.  Our planet is in a state of emergency: we are consuming and polluting at a rate 25% faster than the planet can sustain.  That fact has to change or we and our children are doomed.  We may no longer be able to “buy cheaper from Asian producers” because of the cost in terms of carbon. 
 
In the coming months, we're going to be encouraged to support business within our borders.  And as part of that, I suggest we also look for green businesses that are local and sustainable, too. 

Buying local equals buying greener.  Have you ever thought about the effort needed to get a product made in a small town in rural Georgia to market in Portland, Oregon, for instance?  The product has to be packaged for sale, re-packed for shipping, then put on a truck or train (or both) and then unloaded from that container into a warehouse, re-loaded for shipping to a store before being placed on a shelf.  Isn't there a greener way? 
 
Look around for local producers of products that you buy from remote producers.  Prices are changing because of the recession and things that were once out of consideration may now be priced more attractively.  That would also make a case for them being a lot more planet-friendly.  
 
We have to find a balance between the social and natural systems in a world where people on one land-mass consume resources at 5 or ten times the rate of people in other regions.   We need to Greenify as one world in order to save our one world.  


Go Green: STAY HOME

February 17, 2009

Britain’s Prince Charles is about to embark on a 16-thousand mile “green tour” to South America next month that he hopes will draw attention to environmental sustainability and climate change issues.  But maybe the Prince could better Greenify by staying home.

The Prince is taking a 14-person entourage, including his wife, the Duchess of Cornwall, valet and various attendants, and flying onboard a private jet with a VIP lounge, Master Suite, satellite phone, printer, fax and luxury leather seats.  The Prince’s aides say the tour would be “impossible without a private jet.”  He is, after all, a Prince, right?

Prince Charles has long been a champion of environmental issues.  He’s very well regarded as knowledgeable about plants and vegetation.  His spokesman says he was asked by the government to make this trip because of the “important issues” involved.   But is he apparently so focused on looking for the forest that he’s missing the trees?

British Labour MP Ian Davidson, a member of the United Kingdom Parliament's public accounts committee, called the cost absurd and said, “"At a time when the greed of bankers is causing much adverse comment, I would have thought that Prince Charles would have had more sense than to be so financially and ecologically wasteful."

His trip scheduled for March will leave a 322 metric ton carbon footprint.  The cost, according to London newspaper, “Mail on Sunday” is expected to be about $820,000.  A spokesman says he will “offset his carbon emissions.”  Does that mean he’ll drive a Prius while he’s on the ground?

Really, Your Majesty, do us a kindness and send a letter.  Better yet, Greenify and send an email.


A Greenification Success Story: U.S. Postal Service

January 20, 2009

We all know that this year, we’re going to have to Greenify in two ways: for the environment and for our back-pockets.  The economic concerns that are hitting our businesses are mounting but what if we could help the environment AND cut our costs?

The United States Postal Service said it did that last year, saving $5 Million by consolidating some of its transportation. 

The USPS deployed a transportation optimization system that consolidated trips.  The program was developed with IBM to analyze operations, loads, and routes to determine the best way to make sure the mail gets through while saving gas and expensive employee hours.

The Highway Corridor Analytic Program (HCPA) was put in place in 2006.  It helps USPS find the best way to allocate mail among its transportation resources.

Of course, the Postal Service has various transportation methods for moving around mail, depending on the type of mail and when it needs to be delivered. Our letters and packages flow through a number of networks, along processing routes and into distribution centers with some trips still overlapping.

But they did it!  They looked for ways to conserve and they did, saving energy, lowering cost, shrinking their carbon footprint and in the end, cutting the bottom line.  (You may use mostly email, but doesn’t it still bug you every time they ask for an increase in the price of stamps?)

Could you use a similar system on a smaller basis for your business?  You might be able to do it the old-fashioned way, on paper (or a spreadsheet) and without involving IBM.  Organize your schedule of weekly (monthly, quarterly) deliveries and pickups.  Talk to your drivers and customers.  Then lay out the routes, times, truck capacities, and end points. 

This year may be the year that doing a little extra brain-work offers the extra businesses that keep the bottom line in the black.  Simply spotting a few overlapping delivers could save money and allow you to Greenify.

Back to the USPS: savings of $1.3 million annually in Chicago, $3.7 million on the West Coast, and $400,000 in Greensboro and Pittsburgh, adding up to more than $5 million and over 615,000 gallons of gas saved per year.  That’s Greenification that gets thru in wind, sleet, or snow!


Green Music

May 19, 2008

I thought I’d switch gears a little bit and focus on green music. The Dave Matthews Band has a well deserved reputation as an environmentally and socially friendly company. Well, they’re a band, but they are a company as well. The Dave Matthews Band (aka DMB) has had their foot in the social/environmental arena since the mid-90’s, performing at FarmAid benefit concerts. In 2002 they made a splash when their tour was certified “Climate Cool” by the Climate Neutral Network. In the following five years, they have gone even greener. In 2007 DMB teamed up with Reverb, a non-profit environmental group which works primarily with musicians. DMB had an extremely green tour last summer utilizing everything from B20 bio-diesel to reducing waste to eco-friendly merchandise.

In 2008, DMB and Reverb are again joining forces to create one of the most environmentally friendly concert tours out there. The techniques employed last year which saved over 3.3 million pounds of CO2 will again be employed, along with some neat new tricks. DMB will be instituting an online ride-sharing/carpooling program for fans to utilize to get to and from the shows. An eco-footprint reduction contest will be held to educate fans about their own eco-footprint (not to mention teaching people how to reduce it). Stonyfield Yogurt and Climate Counts will be sponsoring the Eco-Village, which is an environmental outreach program featuring education, prizes such as solar-backpacks, national and local non-profits, etc.

Reverb has greened 50 tours and is currently working with Jason Mraz, John Meyer, Jack Johnson and the Honda Civic Tour as well as DMB. If you are so inclined and would like to volunteer at a DMB show near you, Reverb offers that opportunity. You will get some free swag, see the show and help save the environment!


Earth Day Resolution #5 – Reducing Your Footprint

April 11, 2008

What size is your carbon footprint?  The national average is around 8 tons of Carbon Dioxide per year depending on which Carbon calculator you are using. Do you think your footprint is larger or smaller than the average? 

You can calculate your carbon footprint on one of the many web-based carbon calculators. The EPA has a more sophisticated calculator which asks questions pertaining to the type of dwelling you live in, the number of people in the household, transportation, waste and more. They also offer a calculator on the same page to reduce emissions. Yahoo’s Green site is the simplest calculator which only asks 7 general questions. MSN’s Green site has a carbon calculator which is somewhere between Yahoo’s and the EPA’s.

So gather recent natural gas, heating oil, propane, and electric bills, click on one of the calculator’s above and get ready to determine the size of your footprint. The good news is that no matter how big or small your carbon footprint is, there are many actions that one can take to reduce the size.

With Earth Day just around the corner make a promise to yourself and resolve to reduce your carbon footprint by at least one size. The earth will be a better place for it and you will be happier with your new footprint knowing that your smaller steps have helped our planet by leaps and bounds.


The Stairs – a Green and Healthy Choice

February 12, 2008

Believe it or not, there are more beneficiaries of Greenifying than simply our environment and your business. Some Green steps can directly impact your health. For instance, let’s examine your method of transportation to and from work. Yes, if one is able to bike or walk to work rather than drive, obviously the reduced emissions from the vehicle benefit the environment. Engaging in aerobic activity in lieu of driving a car for your commute benefits your heart and body.

Here is another easy way to help the environment while helping your heart. Stairs! If your office is above the first floor, take the stairs rather than the elevator. Walking up to your office will burn some calories while at the same time save the electrical energy used during each push of the elevator. It may not seem like a big sacrifice (unless, of course, your office is on the 90th floor!) but the rewards are both healthy and environmentally beneficial. On average, a 3 minute walk up the stairs burns about 25 calories. Greenify – for the environment, your business, and your health!


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