The Tentacles of Going Green

April 1, 2008

As Green Business Alliance continues to evolve, we're learning a great deal along the way, particularly with respect to how our mission is being viewed by those who are hearing about us. The response thus far has been exceptionally favorable, and there have been some interesting revelations along the way.

One thing we've learned is that curiosity abounds within businesses as to what it actually means to Go Green. With the exception of businesses which are somehow already involved with the movement (i.e. selling green products or services), very few of the people we speak with have a handle on even the basics. Although some folks might see that as disappointing, we believe it further validates the importance of Green Business Alliance today. These passionate folks have been sharing our story with their peers and that has led to people reaching out to us who are far removed from the original source.

What we've also discovered is that businesses who decide to participate in our program and who share their Green vision with their teams are stimulating interest with employees in actually Greenifying their homes. When we launched the Green Home Alliance, we didn't have the foresight to predict that many of those looking to Greenify their homes would emanate from our business clients. Given the reach of the internet, this isn't surprising, but given the grass roots nature of our efforts, it is very rewarding nonetheless.


Is Going Green An Investment Or An Expense?

March 20, 2008

Turn the dial back a couple of years and the notion that a mainstream company (as opposed to an obvious polluter) would make modifications to the way they operate their business, in an effort to become increasingly sensitive to the environment would have seemed like a far-fetched idea.

With similar hindsight, the concept that purchasers (be they consumers or businesses) would factor the "greenness" of a company into their decision-making process would have been equally outlandish.

In just a few short years, the recognition of the importance of Going Green has been significant, yet it's still in its infancy. Trying to make heads or tails of what it means to become Green remains fuzzy for many people, including grasping the proper perspective to embrace the costs involved. Are they actually costs or are they part of a branding process to help define a company (i.e. marketing)? Please refer back to our blog post from last Monday regarding Whole Foods.

At the end of the day, Going Green is all good. Most importantly, it is the right thing to do from an "eco" perspective, but it may also be beneficial to the business in a number of other ways. So although Going Green may result in some incremental costs, those funds could plausibly be viewed as an investment rather than an expense.


Unplug Phantom Electricity

February 5, 2008

Did you know that many electronic devices and appliances, such as cell phones, PDAs, computers, printers, faxes, microwaves, dryers, copiers, televisions and more, consume energy even when turned off? While you sleep, when you go away, while in your house and even when you are not, these appliances are using small amounts of electricity and costing you money. This phenomenon is known as phantom electricity. It can actually cost your business or home a significant amount of money each year.

You may ask why a device or appliance that is turned off is actually using electricity. The answer is that when you turn an appliance, cell phone, computer, or monitor to the ‘off’ mode, it doesn’t actually turn completely off. Rather, it goes into a sleep or rest mode. While ‘not on,’ each device or appliance uses small amounts of energy in order to be ready to instantly work when it is switched back to the on mode. 

In order to avoid phantom electricity usage, think about items that are plugged in to an outlet that you do not use frequently. Unplug them after each use. For devices or appliances that are used more regularly, consider plugging them into a power strip which when switched to the ‘off’ mode is actually not consuming electricity. The simple act of unplugging frequently can save you some money at home and work while reducing electricity waste and helping our environment. 


Start a new habit…unplug!


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