A Few New Green Gadgets

October 13, 2009

So have you thought about your greenifying your home appliances?  Everybody knows about the government’s Energy Star program.  It’s a seal of approval given by the government for appliances that help businesses and individuals protect the environment through superior energy efficiency.

It’s all very utilitarian in most cases, though.  What about those other newer electronics?  Have you thought about those?  

Your computer is the first place to look.  I speak from experience on this.  You know how they say “leave your computer on, all the time”?  Have you ever seen what that will do to an electrical usage bill? 

To put it in a rather simplistic way, most laptops run on 65-90W power supplies. Contemporary desktops are using ballpark 350-500W power supplies.  The average homeowner uses 80 percent less energy by turning off the personal computer and clicking on the laptop.  At current laptop prices, the cost could be recovered within six months. 

Another item worthy of checking the green-stats on would be televisions.  Those huge new flat-screen televisions can hit you with a double whammy.  They are costly at the store and costly to operate. 

But some of those wide-screens can have much smaller electric consumption rates.  The Samsung 8000 series features 46 to 55 inch screens that operate using 40% less electricity than competitors.  You’ll want to check how much electricity your TV (or TVs) are using.

There’s also a device to do just that.  The Energy Detective is a device on the small side of an alarm clock that measures electrical usage.  You hook up the device, cleverly acronymed as “TED,” and within seconds are shown information about usage and cost.  If you can see it, you can manage it.  (Find out more at www.theenergydetective.com)

It’s all part of being a better energy consumer.  Greenifying is not always easy, but it is always worth it to all of us.


Growing Your Business Online

August 11, 2009

Now that your business is Greenified, let’s talk about growing its reputation online.  That’s part of your plan, right?   You hoped to market the business online, saving a few trees, the chemicals involved in printing up materials, and the energy involved in getting those items to your customers all along.

So let’s talk about how to do that.  First, get a website.  If you can’t afford to have it done professionally, you can start a blog for free.  Put up the blog and post links to it with comments on other similar blogs around the internet.  Hook it up with an RSS feed.  Do you know what that is?  RSS stands for Really Simple Syndication, which allows people to see what you are talking about on a text or email feed.  You can also start a Twitter account and use that to communicate with your customers.  Think about it: being able to instantly notify your customers or followers that you are having a sale or special on a particular item, letting them know what you’re offering.

Those are the technical basics, but let’s also look at what’s being said about your business and you. Do a vanity search of your business name and see what comes up. Are you easy to find? What is the first impression?

Is your business reviewed in online forums or blogs?  Set up some electronic alerts.  You can pay a service to do this, or do it simply by setting up a Google account and asking it to send you alerts every time something is said about you or y our business online.

“Know who the influencers are,” said Pete Blackshaw, executive vice president of Nielsen Online Digital Strategic Service and an expert on consumer-generated media. “There are going to be some megaphones that matter more than others.”

Online reviews are a gold mine of business intelligence. There are metrics to analyze to get a better sense of your customer demographics.  You’ll find those on any website you buy or included in the blog set up that you use. 

With a little bit of your time and some sweat equity, you can easily put yourself out there.  And don’t forget to remind your customers online that you are a green business.  It’s the hottest selling ticket there is to customer’s hearts and wallets.


Cash for Clunkers

August 6, 2009

We’d like to bring your attention to a new government program that may only be in place for a very short time.  If you want to take advantage of the “Cash for Clunkers” program, you’ll need to hop on it quickly. 

The Car Allowance Rebate System, or “Cash for Clunkers” is one of the few federal stimulus programs that everyone seems to be onboard with.  It’s a federal program that will credit you up to $4,500 to trade in your old car for a more fuel-efficient model. 

There are some restrictions, but this wildly popular program has few downsides.  President Barack Obama says the program “has succeeded well beyond our expectations and all expectations.” Transportation Secretary Ray LaHood claims “this is the stimulus program that has worked better than any other stimulus program that was conceived.”

And like a lot of green programs, it works from a multitude of angles. 

When the recession began, the U.S. auto industry was already in trouble.   Gas prices, which had skyrocketed the year before, were making American-made cars unpopular.  Car sales, already flagging, dropped to almost immeasurable.   By pumping money into getting Americans to spend on cars, we get the economy moving and shrink our carbon footprint by getting gas-guzzling cars off the road and out of commission. 

The program was clipping along with sales so good that it appeared it would run out of money just as it was starting.  Its $1 billion budget was projected to run out, prompting the House of Representatives to vote last week to authorize another $2 billion. But in the Senate, Republican senators say they will block more funding, calling it a waste.  That would be unfortunate.  Because ”Cash for Clunkers” stood for stimulating the economy and putting more Americans in the drivers’ seat with a lower cost to our environment.


Tips on Greenifying for Individual Employees, Part 2

August 3, 2009

More tips now on how to Greenify as an individual at the office.
 
1. E-Marketing to the Rescue

Have you checked out what a powerful marketing e-marketing could be?  The internet is a powerful driver of sales and leads - right down to the zip code level. Best of all, a lot of online marketing tools are cheap or free.  For instance, uh, we’ve found that blogs can get a message across pretty well, and they are very inexpensive to create and maintain.

2. Get a Green PC

There are some PC’s out there that consume 10% of the power  of a normal desktop.  These new PC’s are also inexpensive.  Add that to the energy savings and you’ll see the benefit from every angle.  And turn off even the “energy efficient” PC’s at the end of the day.  Every day.

3. Stay Informed

There are excellent resources to learn more ways to improve your green efforts that are specific to your industry. We’d like to help you learn more, so stay tuned in to the Green Business Alliance and we’ll help.   But don’t be afraid to look around the Internet.  “You can never have too much help in Greenifying.” 

4. Replace Less Efficient with New Energy Efficient

I guess this has become a main theme of mine.  I’ve always been an “economy minded” person, but now I see that energy economy has to win out.  Everything from new bulbs to appliances that are energy efficient can help.

5. Shop at other Green Businesses

They’re easier to spot than ever before because green marketing is the hottest trend out there. We’re all in this together, so it makes sense to seek out the locally produced food, products produced using recycled materials and any other Greenified product out there. 

We all want to Greenify.  If your business is working on shrinking its carbon footprint, you may be overlooking your employees.  Offer them these tips and see if they also want to Greenify not only in the office but also at home.  Chances are they’ll say yes.


Tips on Greenifying for Individual Employees, Part 1

July 28, 2009

We usually talk about how to Greenify a business and how to help green businesses succeed here at the Green Business Alliance blog.  But today, I thought we’d take a slightly different approach.

These are tips for how to Greenify work on the job at almost any job.  Shall we get started?

1. Telecommute and Work at Home (or in a fun place!)

Think about it: would you rather be in a cubicle wearing a tie?  Or in your kitchen with a laptop, wearing your pajamas with a cup of your favorite morning beverage?  Home business owners and other telecommuters save approximately 4,439 million gallons of gas per year.  If businesses allowed employees to work at home just one day a week, carbon footprints would go down and so would the impact on your back pocket. 

2. Stop Using Paper

You don’t like buying it and dragging it home, and you don’t like having to take it to the curb.  Stop using paper.  Keeping electronic records not only makes things easier for you, but it is GREAT for our forests. Get an eFax account and stop collecting that extra trash, even if it is for the recycler.

3. Play del.icio.us Tag

Remember Post-It notes?   I used to print out things I wanted to save, but not anymore. Now I use bookmark it in my Favorites file at home or tag it with del.icio.us, which allows me to carry my bookmarks from computer to computer without ever needing to dig for a Post-It note.

4. Stop Attending Meetings

Why bother leaving the building (home or office) when there are so many easy ways to conference online?   Skype offers free calls AND free conferencing.  If you need visuals, try a service like GoToMeeting , which provides online meeting and collaboration software.

5. Reduce Snail Mail

More and more companies now offer an electronic billing and other notifications. Request that all communications be sent via email rather than snail mail to reduce the paper sent to your business. And take advantage of email filtering to automatically send incoming messages to their proper folders to head off overstuffing your email box.

Individuals can Greenify, too, both at the office and at home.  And the best thing, you don’t have to be the boss or wait for a memo to get started.  We’ll have more of these tips later in the week, so be sure to check back.


Greenify Your Business Meetings

July 20, 2009

When was the last time you went to a professional conference?  Convention?  Community meeting?  Was it green?

According to a new survey of companies that manage associations and not-for-profit groups, four out of five such gatherings in 2008 were “greener” than in the previous year.  In addition, roughly one-third of organizations with plans in the works to meet say they are willing to increase their budgets to ensure a greener meeting.  That’s increase is being seen even in the current era of recessionary spending.

“In the tightening economy, where for-profit and not-for-profit companies alike are cutting back on resources and programming, it’s impressive that one-third of associations surveyed are increasing meeting budgets in the name of sustainability, according to John Francis, president of the Association Management Company (AMC) board of directors.  AMC books 29,000 meetings per year, including 2 million room nights and $1 billion in meetings and conventions annually.

AMC’s results show that the associations are committed to social responsibility and making the most of their meetings platforms and that increasingly, greening materials and meeting activities are sending an eco-friendly message to association members and convention-goers.

A green meeting incorporates environmental considerations to minimize negative impact on the environment.  In order to qualify as a “green meeting,” organizers must go beyond the basic “Reduce, Reuse, Recycle” to include other innovative efforts to greenify. 

For example, some meeting planners go ‘paperless,’ and put all communications on the internet.  Their registration is online along with advertising on the Web.   Onsite registration and communication is also frequently electronic. 

When I mentioned that I had gone to a food technologist convention recently, one thing I didn’t mention (because it hadn’t happened at that time) was the ongoing outreach and advertising to clients.  Because they raffled things off at the convention using electronic registration, they got an email address for all interested participants.  The stream of email coming into my registration box has been almost endless since the convention closed.


Tweet, Tweet! Greenifying on Twitter

July 16, 2009

The more we use twitter.com here at the Green Business Alliance, the more useful we see it being in efforts to Greenify.  You can catch us on there and at Facebook, several times per week.  We think it’s a great way to communicate with our members and friends.  But I want to point out some other aspects of these great tools. 

You can learn about other green businesses on twitter.  No, not those “businesses” who are interested in adding thousands upon thousands of other twitter “followers” on their accounts in an endless race for more connections that somehow allow them to make money.  Half of the time, it’s a little un clear what they are doing that somehow makes this money.

No, we’re talking about serious things you can learn about on twitter by glancing through some of the follower lists.  The community there is fascinating, ever-changing and evolving, and they are coming up with amazing ideas for green businesses that you might like.   Just some of these names alone give our imagination flight:

  • Treebanker, which is twittered by Dan Teft focuses on helping businesses with carbon footprint problems.
  • MsGreenDarling, which is twittered by Green Girl Woman as she focuses on making small, personal green choices.
  • BestGreenBlogs, that’s Tim in Tennessee and seems to be self-explanatory.
  • GreenDesignsTV, which has a very cute logo page and lots of green activities going on.
  • Bamboo_Clothing, sounds a little scratchy but so sustainable!
  • MyGreenEarth, updated by Maria Tobing with lots of bio-earth tidbits and interesting music.
  • TheSolarCompany, focused on encouraging people to go solar.  One of their recent tweets is about bodily liquids rescuing hydrogen cars.  Hmmmm.
  • USClimateLaw, who is a very cool environmental attorney in Seattle.  His tweets link to his very informative blog.
  • BuilderScrap, which links to a website about saving costs and saving the environment.

We could go on and on, but the point is that YOU should go on.  Get on twitter and join our community. We like to send out twitters when we post our blogs or for occasional other announcements.  And we really think you’ll like checking out our community of followers. You might make some friends.  You might even learn something among all the articles and information being tweeted.

And it’s so easy.  You can link to our Twitter and Facebook pages from our homepage.


Save Time: Join Us on Twitter!

May 26, 2009

We don’t usually toot our own horn here at the Green Business Alliance, but we do frequently Twitter.  That’s right: the Green Business Alliance is now on Twitter.

We’re guessing that you’re web savvy enough know what Twitter is: a social network tool that allows us to directly communicate with our members and supporters like you. 

Twitter is free and can save you a lot of time.  Are you aware that the average American receives 142 unwanted “spam” emails per day?  By 2011, it’s predicted we’ll spend 40% of our time managing email.  That’s a huge amount of wasted effort when you consider how much junk email (aka SPAM) is in our email boxes these days.

By signing up for Twitter’s updates, you can have Green Business Alliance updates sent to your mobile device or log in and check them yourself.   We’ll be “tweeting” about new blogs and articles.  The “tweets” will include valuable information to help you greenify your business better and more efficiently.  We’re hoping to post about other environmental news to help you understand your world and Greenify at home, too.  We believe it will be a whole new era of better communication with our members and readers.

And with the competition for business now tougher than ever, smarter greenifying could be the little extra edge that leads to success.

All you have to do to start this service is to visit www.twitter.com, and set up an account.  Then return to our homepage here at the Green Business Alliance and scroll down until you see the Twitter logo on the right side of the screen.  Click on that to request following our “tweets” and you’ll be linked in.

Happy Twittering!


Ready for Earth Day 2009

April 14, 2009

Earth Day 2009 is now about one week away and what is your business doing about it? Have you made any plans to Greenify?

Are you staying open that day or shutting down to take your employees and family to events in a nearby park or civic square?  Have you put up posters for those events and maybe written a tagline on your company’s cash register receipts, advertising what’s going on and where on Earth Day?

National Geographic wants your ideas.  They’re working with Sun Chips to provide a cash prize to whoever comes up with the best Green idea, starting on Earth Day, April 22, 2009 and going until June 8, 2009.  All you do is click here for rules on how to enter your best green idea.  You could win $20,000 to implement your idea.

But what if your idea is small? Is it something you could do now, without any financing or fanfare?  You could spend Earth Day 2009 implementing it yourself.  How about if you use the day to plant a garden?  You’ll have fun in the sun and reap the benefits in months to come.  You’ll help Greenify by reducing the amount of chemicals used in producing vegetables and fuel used in shipping them.  You might even enjoy working out in your garden all summer. 

Other things to do include bicycling to work.  Carpooling, if the distance is too long.  Turning the lights off and opening the blinds just for one day.  Turn your computer off when you go to lunch.  Better yet, plan to bring your lunch and enjoy an earth-friendly potluck picnic with your employees or coworkers in the park.

Earth Day 2009 will be full of exciting endeavors that will only happen on that day. But by planning to do something small, you ensure that you can relive and enjoy an “everyday Earth Day” over and over again.


First Quarter Check-up: How Green Is Your Business So Far?

March 22, 2009

It’s now mid March and we’re closing in on completion of the first quarter of 2009, so how are you doing on your goal of going green at your business this year?   Shall we run down the checklist?

Are you using more recycled products, even for just a few days every month, in your printing and waste paper uses?   Every little bit helps and since they are a touch more expensive (and we’re all watching our pennies) sometimes it’s all we can do to work on it a few days at a time.

Are you asking customers whether they’re interested in electronic billing to cut down paper usage and then of course recycling your own waste paper?  This is very important and can help benefit two ways: 1) fewer trees are cut down and 2) fewer landfills are needed.  Same goes for aluminum cans.  Recycling, right?

You’ve gotten rid of the old fluorescent light bulbs and replaced them with energy efficient CFLs, which saves on energy and money, since these bulbs are made to provide light for more years than the old ones.

All lights, including the after hours signs, are now on timers. 

You’re encouraging carpools among your office staff, whether by offering reserved better parking spaces or by chipping in for carpool resources. 

You’ve gotten rid of those paper plates in the company lunch room, and put in a supply of unbreakable glass plates (yes, they DO make ‘em!) to save more on paper.  Employees are struggling, but learning to put the dishes in the energy efficient dishwasher.

And computers, where possible, are laptops.  This keeps electricity usage down nice and low. 

If you’re doing some or all of these things, you’re off to a great start to Greenify your business, save some cash and help to save the environment. 


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