Want to do something small, important, and unseen to Greenify? Change the tissue in your bathroom at home to a brand made of recycled materials.
American bathroom tissue, okay, yes, toilet paper is a key issue in environmental circles right now. The reason? Brand name manufacturers of paper products, in their never-ending attempts to get us to buy their specific product, took it to the next level: three-ply tissue.
And it sold. 24 million packages of Quilted Northern Ultra Plush in the last year alone. That’s a lot of tissue. That’s a lot of trees.
The super plush toilet paper we love so much in the United States is made by chopping down old growth trees, grinding them up, spewing them through processing plants and stamping the stuff out into little squares that are rolled up onto long tubes of cardboard then sliced into the inches-long roll of multi-ply tissue that we’re all familiar with.
Let me point out that Europeans use recycled paper to wipe. Are they so much tougher than we are? Can they take it, but we need to be so much more pampered at such a higher price? More to the point, can we afford to be this wasteful? Bathroom tissue (rolled toilet paper and facial tissues combined) constitute 5% of the U.S. forest products industry. Paper and cardboard use 26% and newspapers another 3%. But is this a 5% we need to blatantly waste?
It turns out that 75% of bathroom tissue in commercial restrooms is made of recycled materials. But when it comes to home use, American consumers believe softer is better. We use the recycled products during work hours, but go home believing that “fluffy and soft is better.” But “better” is also a lot harder on the environment.
Here’s the bright spot on the horizon. Kimberly-Clark has agreed to Greenify its practices. By 2011, 40% of materials used in making their products will be recycled or from sustainable forests. It’s not perfect, but it’s a sizable step in the right direction.
So the next time you’re in a forest enjoying the view, listening to the birds sing, and pondering the age of that beautiful pine or cottonwood or any other tree next to you, consider whether: would you rather look at that tree or use it in the bathroom?
Trees, by Joyce Kilmer
I think that I shall never see
A poem lovely as a tree.
A tree whose hungry mouth is prest
Against the earth’s sweet flowing breast;
A tree that looks at God all day,
And lifts her leafy arms to pray;
A tree that may in Summer wear
A nest of robins in her hair;
Upon whose bosom snow has lain;
Who intimately lives with rain.
Poems are made by fools like me,
But only God can make a tree.