President Barack Obama’s Greener Days Ahead

January 26, 2009

Our new President of the United States seems very bent on Greenifying all of us.  This week, he’ll direct federal regulators to move quickly on an application by California and 13 other states to set strict automobile emission and fuel efficiency standards, according to administration officials.

This latest action makes good on an Obama campaign pledge and at the same time, reverses Bush administration policy.   Granting California and the other states the right to regulate tailpipe emissions would be one of the most emphatic actions Mr. Obama could take to quickly put his stamp on environmental policy.   He’s also removing his predecessor’s efforts which markedly expanded our carbon footprint.

The Bush administration rejected California’s previous application.  EPA regulators are now expected to reverse that order after completing a formal review process.

Once they act, automobile manufacturers will quickly have to retool to begin producing and selling cars and trucks that get higher mileage than the national standard, and on a faster phase-in schedule. The auto companies have lobbied hard against the regulations and challenged them in court.  Not surprisingly, environmental groups are thrilled.

“This is a complete reversal of President Bush’s policy of censoring or ignoring global warming science,” said Daniel J. Weiss, director of climate strategy at the Center for American Progress in Washington. “With the fuel economy measures and clean energy investments in the recovery package, President Obama has done more in one week to reduce oil dependence and global warming than George Bush did in eight years.”

In this week’s action, Mr. Obama will order temporary regulations to be put in place by March so automakers have enough time to retool for vehicles sold in 2011. Final standards for later years will be determined by a separate process.

The next part for you and I will be stepping up and buying these new vehicles in support of their stricter standards.  The new standards don’t work until someone starts using them to Greenify.


How Green Is My Orange?

January 22, 2009

Have you ever wondered how green your morning glass of orange juice is? Tropicana, owned by PepsiCo, is taking steps to find out and Green the Orange.

Click here to read the story in its entirety from today's New York Times.


A Greenification Success Story: U.S. Postal Service

January 20, 2009

We all know that this year, we’re going to have to Greenify in two ways: for the environment and for our back-pockets.  The economic concerns that are hitting our businesses are mounting but what if we could help the environment AND cut our costs?

The United States Postal Service said it did that last year, saving $5 Million by consolidating some of its transportation. 

The USPS deployed a transportation optimization system that consolidated trips.  The program was developed with IBM to analyze operations, loads, and routes to determine the best way to make sure the mail gets through while saving gas and expensive employee hours.

The Highway Corridor Analytic Program (HCPA) was put in place in 2006.  It helps USPS find the best way to allocate mail among its transportation resources.

Of course, the Postal Service has various transportation methods for moving around mail, depending on the type of mail and when it needs to be delivered. Our letters and packages flow through a number of networks, along processing routes and into distribution centers with some trips still overlapping.

But they did it!  They looked for ways to conserve and they did, saving energy, lowering cost, shrinking their carbon footprint and in the end, cutting the bottom line.  (You may use mostly email, but doesn’t it still bug you every time they ask for an increase in the price of stamps?)

Could you use a similar system on a smaller basis for your business?  You might be able to do it the old-fashioned way, on paper (or a spreadsheet) and without involving IBM.  Organize your schedule of weekly (monthly, quarterly) deliveries and pickups.  Talk to your drivers and customers.  Then lay out the routes, times, truck capacities, and end points. 

This year may be the year that doing a little extra brain-work offers the extra businesses that keep the bottom line in the black.  Simply spotting a few overlapping delivers could save money and allow you to Greenify.

Back to the USPS: savings of $1.3 million annually in Chicago, $3.7 million on the West Coast, and $400,000 in Greensboro and Pittsburgh, adding up to more than $5 million and over 615,000 gallons of gas saved per year.  That’s Greenification that gets thru in wind, sleet, or snow!


Inaugurating the Green!

January 19, 2009

With the new administration coming into the White House, there are big events playing out in Washington this week.  Millions of extra visitors are coming to this historic event as the first ever African American President of the United States is inaugurated.

And the District of Columbia is preparing in the greenest of styles. 

The Presidential Inaugural Committee (PIC) is trying to be as green as possible, including a recycled carpet and runner for the platform where the new President will take his oath of office and a plan to scoop up all of the manure from the horses in the parade and sell it to a nearby farm.

“We’re committed to holding an Inauguration that isn’t just the most open and accessible in modern history, but also as environmentally friendly and sustainable as possible,” said Kevin Griffis, a spokesman for the PIC.

The PIC has planned to have 6,000 volunteers pick up recycling along the National Mall and the parade route after the day’s events.

The blue recyclable carpet on the platform was installed last Tuesday along with the runner, which has a blue center and red borders. They extend about 725 square yards and were made by employees of the Chief Administrative Office (CAO).

Few previous presidential inaugurations have attempted to take such environmentally friendly steps. But the Chief Administrative Officer, who is appointed by House Speaker Nancy Pelosi (D-Calif.), has been working to reduce the Capitol’s carbon emissions as part of the “Green the Capitol” project for the past year.

Not bad for a party with an estimated 4 million expected guests.


Bush’s Greenification Legacy

January 12, 2009

With just days left in his final term, President George Bush is making an effort to Greenify his legacy: he’s designating three remote Pacific Ocean regions as national monuments, thereby establishing the largest marine preserve ever created.

The new Mariana Trench, Pacific Remote Islands and Rose Atoll Marine National Monuments encompass 195,280 square miles of high seas barred from fishing, mining and other uses. 

The Mariana Trench is famous as the world’s deepest canyon at 36,000 feet and the surrounding area will be the largest of the three protected regions at 95,222 square miles.  It’s a natural wonder that most of us will never see, but home to billions upon billions of living organisms.  A chain of 21 underwater volcanoes and vents ring this deepest of all ocean floors.

Endangered birds, sharks, and other marine wildlife live within all of these regions.  The seven-island Pacific Remote Islands monument covers 86,607 square miles while he Rose Atoll is much smaller at 13,451 square miles.  The smaller monument includes the world’s smallest coral atoll which is just 15 acres.  “These locations are truly among the last pristine areas in the marine environment on Earth,” says James Connaughton, head of the President’s Council on Environmental Quality.

The protected area eclipses the Papahānaumokuākea Marine National Monument at 139,797 square miles, designated by President Bush in 2006, and Australia’s Great Barrier Reef Marine Reserve at 133,000 square miles.

“Taken together, this president has protected far more of the threatened and vital places in the sea than any other,” says Joshua Reichert of the Pew Environmental Group, which advocates for conservation of ocean areas.  But not everyone favors the plan.

We feel the monument is not based on science and is a feel-good attempt by the administration to leave some sort of legacy on the environment,” says Wayne Heikkila of the Western Fishboat Owners Association, in Redding, CA.

While no one is suggesting that this means the Republican President will go down in history as a “Leader for the Environment,” it seems clear that if more world leaders would attempt to “feel-good” the same way, we’d have more Greenification at an international level, more inspiration to act for the environment by business and individuals, and generally, a world that more of us would feel good about.


Less Is More and Much Greener!

January 4, 2009

As we talk about how to best Greenify in the business-place this year, here’s what is likely to be a popular idea: less is more.  Less is greener.  Less generally costs less.  And less may be one of the most commonly heard themes of the coming year.

Most businesses are suffering in the current economic slump.  And perhaps this year, we will learn to equate consuming less with good things. 

Most of us would never think to suggest to our customers that they consume less.  It goes against all our ways of thinking to suggest that we market ourselves to those who use our business by helping them find ways to use less, decrease their carbon footprint, and help Greenify the planet.  But this may be the year to do that.

With the economies around the world in a slump, customers and consumers will be looking for ways to lower their costs.  They’ll search out ways to cut and if you can help them find ways to fall in line with the concept of “sustainable consumption,” as a cost-effective means of taking care of Mother Earth, you may come out ahead.

"By choosing carefully, you can have a positive impact on the environment without significantly compromising your way of life," Joel Makower wrote in his new book, “Strategies for the Green Economy.”

Sustainable consumption is complex and more global than just environmental concerns.  It has to do with the growing appetite in China, India, and other developing countries for cars, appliances, fashions, fast food, and many of the other things accessible to the consumption class.  So how to best discuss with people just getting access to what others take for granted the fact that it may be time to cut back? 

It won't be easy. For better or worse, we live in a commercial world and consumer society. You can see it at work in the webs of commerce whose existence depends on consumers' endless appetite for more, and in the political leaders who promote unsustainable levels of economic growth, often at the expense of ecological and human needs. You can see it at work in our culture of debt and the sad need to “keep up with the Joneses.”

But this is the year to start to get over that need, in favor of marching forward with an economy of style more suited to our current economics and the need to Greenify our lives and our businesses accordingly.


The Greenification of the White House

January 2, 2009

What can we expect from the new Obama administration going into the White House?  What will the Obama Presidency mean for businesses trying to become more green?  If it’s any consolation to us, this should be a banner set of years for businesses hoping to Greenify as the Democratic President is expected to put forward numerous proposals that will forward environmental causes such as mitigating global warming, promotion of “green” industries and alternative energy, while cracking down on toxic chemicals in our environment. 

So far, President-elect Barack Obama has chosen Lisa Jackson as his nominee to head the EPA.  The nominee is said to be tough on enforcement of laws and regulation.  Jackson ran New Jersey's state environmental agency before becoming the chief of staff for the governor in the Garden State.  Before that, she was at the EPA for 16 years in Washington, D.C., and New York. Under Obama, she would be part of a three-person team that would oversee environmental policy.

The other two serving with her are Carol Browner, who directed the EPA under the Clinton administration and would oversee climate-change policy out of Obama's White House; and Nancy Sutley, a deputy Los Angeles mayor who would run the White House Council on Environmental Quality.

Obama has chosen Steven Chu, director of the Lawrence Berkeley National Laboratory, to be his energy secretary, and Rep. Hilda L. Solis, a California Democrat, to become labor secretary, charged with enforcing workplace safety laws, among other duties.

Many Washington insiders are noticing that numerous of these positions are being filled by Californians, giving the state a hefty chunk of influence.  Starting in the 1970s, when it became the first state to establish its own auto emissions standards under the federal Clean Air Act, California has been considered a trendsetter.

After the state banned a class of chemicals, phthalates, from children's products last year, 12 states introduced similar bans.

The California ban on phthalates inspired Sen. Dianne Feinstein (D-Calif.) to successfully push for a federal prohibition, which takes effect in February. It is a rarity -- the first time Congress has banned a chemical in decades -- and it faced stiff and well-financed opposition from Exxon Mobil, which makes one of the banned chemicals.

Roger Martella, a former EPA general counsel who is an attorney for many corporations affected by environmental regulation, says the strength of democrats in Congress, along with the new administration coming in could see  an era of significant new government action.

"Whether at the end of the day every policy that California has gets implemented on a national level is a matter for debate," Martella said. "At the same time, we'd be foolish to ignore those stars that are lining up."

Which may mean more inspiration, motivation and legislation to help businesses Greenify as the new administration puts its policies in place.


Ready to Kick it Up a Notch on Greenifying?

December 28, 2008

Are you already a concerned Greenifying business owner who wants the company to be more environmentally friendly?  You’ve already put in the energy saving fluorescent bulbs and reset the thermostat to save money.  Now let’s go a little further in your commitment to the planet.

Check your carbon footprint.  There is many more ways to reduce your household carbon emissions. Find out more about your emissions and where you can best reduce them by using an online “carbon calculator.”  A list of those is found on the website of the U.S. Environmental Protection Agency.

Look into ride sharing or mass transit.  Over a quarter of the vehicle-miles travelled by households are for commuting to and from work – usually with one person in the vehicle. If business owners lead the way and encourage employees to follow, carpooling and mass transit could offer a huge reduction in carbon emissions. 

Plan and combine trips, too.  And talk to your employees about this.  Many times, an employee thinks “Oh, it’s just the boss’ vehicle.”  Remind them that in a recessionary economy, the money they save may provide their paycheck in the future.  And if they do combine and plan their trips better, they’ll help Greenify, as well.

Switch to green-power, too.  Contact your electricity provider to find out about the green power options available to you.  Many areas offer these services, and sometimes, all you have to do is check.

A more long term commitment to lowering the carbon footprint is a commitment to being in business a lot longer.


Keeping an Eye Out for Those Who Don’t Greenify

December 17, 2008

The U.S. government has started a new most wanted list---for those who not only don’t Greenify, but who are accused of assaulting the environment.

These are environmental fugitives who do everything from smuggling chemicals that eat away the Earth’s protective ozone layer, to dumping wastes into oceans and rivers and trafficking in polluting cars.

While most versions of the “Most Wanted List” include those who commit crimes, the Environmental Protection Agency is rolling out a roster of 23 environmental thugs, complete with mug shots and descriptions of the charges at the EPA’s website.

One EPA enforcement official said those represent the "brazen universe of people that are evading the law." Many face years in prison and some charges could result in hundreds of thousands of dollars in fines, if they are caught.

"They are charged with environmental crimes and they should be brought before the criminal justice system and have their day in court," said Pete Rosenberg, one of the EPA’s directors in charge of criminal enforcement division.

One name on the list is John Karayannides, who allegedly helped orchestrate the dumping of 487 tons of diesel fuel-tainted wheat into the South China Sea in 1998. Karayannides is believed to have fled to Athens, Greece.

Also at large are the father and son team of Carlos and Allesandro Giordano, who were originally picked up in 2003 as owners of a company that was illegally importing and selling Alfa Romeos that did not meet U.S. emission or safety standards. The two men are believed to be hiding out in Italy.

The launch of the most-wanted list comes as EPA's criminal enforcement has ebbed. In the last 12 months, the agency has opened only 319 criminal enforcement cases, down from 425 in 2004. 

EPA officials defend the agency's record, saying the agency has focused on bigger cases with larger environmental benefits.  And now, they are giving people concerned about Greenifying a chance to keep an eye out for those who have committed crimes against the planet.


Greenifying in the New Administration

December 15, 2008

It is expected that President-elect Barack Obama will organize administration’s efforts toward the environment and energy in a different fashion than previous Presidents.

The President-elect is expected to announce his energy and environment team late Monday (December 15, 2008) in an afternoon at a news conference in Chicago.  This will be just the latest in the steady roll-out of his Cabinet, which is now nearly complete.

Obama is expected to name Carol Browner, former head of the Environmental Protection Agency, as the head of a new policy council to coordinate climate, environment and energy issues; a so-called “climate czar.”

Browner was formerly the administrator of the EPA from January 31, 2001–June 27, 2003, under former President Bill Clinton.  She was the longest-serving administrator in the history of the agency, staying through both terms of the Clinton presidency.  She successfully fought off Congressional Republicans who wanted to gut the “Clean Water Act.”  She was successful, however, in working in a bipartisan manner to amend clean water statutes and the Food Quality Protection Act.

As EPA Administrator, Browner started the Agency's successful Brownfields program, which, during her tenure, helped facilitate cleanups of contaminated facilities, especially in urban areas, and which leveraged more than $1 billion in public and private funds for cleanups.  Browner is currently the chair of the Audubon Society; her term expires in 2008.

It’s widely believed that the return of a democratic president will signal future moves forward to a more green future in the years ahead for both homes and businesses.  Carol Browner may be part of those efforts.  Which may mean a Greenified 2009.


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