Power of the Greenified Seal

April 30, 2012

Going green may be the hip thing to do, but it is more than just a trend. Many people are trying to incorporate being greener into their everyday lives and are making deliberate choices such as searching out companies who are green. Which brings me to today’s topic – why the Green Business Alliance Greenified Seal matters.

When you display the Greenified Seal on your website, your windows or in your office, you are telling your customers and clients that you have made a conscious effort to adopt environmentally friendly business practices. In fact, you have made such an effort that you have third party verification – someone else other than you is saying “yes, this company has demonstrated a commitment to going green.”

The Greenified Seal assures the new breed of consumers that the business they are considering is one that cares about the environment and its employees. There are organizations that one can purchase a membership to, but in order to receive the Green Business Alliance Greenified Seal, the company actually has to embrace a green philosophy. This step is enough to create sales and business from environmentally concerned consumers.


Every Day is Earth Day!

April 24, 2012

Earth Day 2012 has come and gone. This past Sunday, April 22nd, countries spanning the globe came together in celebration of our planet. Reports say that more than 1 billion people across 192 countries celebrated Earth Day this year. Schools, Universities, Corporations, Individuals and Governments rallied, cleaned, celebrated and performed in honor of this 42nd annual event.

Disney Nature was in on the action as well with the premiere of their newest film, Chimpanzees. It has become a tradition for Disney Nature to premiere a film on Earth Day each year. They are a graphic and jaw-dropping reminder of how beautiful our planet is and how careful we must be with our precious resources.

We hope that you had a Green Earth Day and that one of your resolutions is to treat every day as Earth Day. We remind you to Greenify today for a better tomorrow!


Happy Earth Day 2012!!

April 22, 2012

Green Business Alliance would like to wish our members and visitors all the best for this Earth Day 2012!! Best wishes with your environmental resolutions to Greenify your business, home and fun this coming year.


Happy Earth Day 2011!

April 22, 2011

Green Business Alliance would like to wish our members and visitors all the best for this Earth Day 2011!! Best wishes with your environmental resolutions to Greenify your business, home and fun this coming year.


Earth Day 2011

March 24, 2011

Earth Day 2011 is coming up next month and if you haven't taken a moment to get involved, this is the moment to spring into action.  

This year's theme is organized around A Billion Acts of Green®: Personal, Organizational and Corporate pledges to act sustainably. A Billion Acts of Green® is the largest environmental service campaign in the world and has organized 45 million actions to date.  

The elements of Earth Day 2011 will include Athletes for the Earth, which brings high profile Olympic and professional athletes to utilize their star power in support of environmentalism; the Canopy Project, which supports global reforestation; Green Schools, which hopes to greenify America's schools within the next generation; Creating Climate Wealth, which will gather 200 of the world's entrepreneurs to work on climate change and create a greener economy; Women and Green Economy(™), working to engage women in creation and development of global green economy; and Arts for the Earth, which celebrates the environmental artists of the world and hopes to make museums more sustainable. 

But those are just the big name projects.  Consider that Earth Day could be the opposite of a Lenten-style holiday of sacrifice.  Instead of giving up something, perhaps you gain something.  Instead of giving up mileage on your car, you gain a rider (or two) in a car pool. Instead of looking at bare walls in your office, add some plants or a miniature tree.  Instead of spending money on air conditioning this summer, add a fan and keep the air moving to save on electrical power usage. 

A Billion Acts of Green® can start in your office or home as you greenify in small ways.  Because with our Earth, every little bit helps this year and every year.


A Plastic World

February 22, 2011

If there was one thing you could do to make your business green this year, it might be to eliminate plastic packaging.  Whether we're talking about a clamshell that conforms and protects the product, some "popcorn" that you pack it in or the bag you send it home in, we all know we have too much plastic floating around our world. 

We use billions of plastic bags, bottles and other debris that end up in landfills or in the ocean.  We've all seen reports on the news about this problem.  We've read of the problems caused by unrecycled plastics (and the vast majority of it goes unreclaimed) that logically, we can't defend ourselves against the accusations of waste.   

Plastic is made of chemicals, often utilizing petroleum products in its manufacture.  It's not biodegradable.  The plastics in the ocean form debris fields, known as "gyres.  Anna Cumins co-founded "5 Gyres Institute" to study solutions to the situation, and says plastics are a problem, "In the marine environment because plastics are designed to last forever.  They don't break down, they can't be digested by marine organisms" and they persist in the ocean for thousands of years."  Think about your future "ocean views," and the image forming is a bit depressing. 

Until we can find a solution (biodegradable, non-petroleum-based, low-carbon packaging and other convenience products?) we're  contributing to it daily.  So what can we do?  Use less. 

Here at Green Business Alliance, we want you to succeed and we know that reasonably, we can't demand you change, but we can ask you to alter your practices.   If your product goes out in a clamshell, look for smaller clams on your next order.  Use less plastic, while keeping an eye out for alternative packaging in the future. 

Sending your product out with popcorn packing?  Consider the lowly bag of air packed around many items currently. Or can you help recycle newspaper by packing it around some items?  (Put up a sign asking for donated newspapers to recycle and see if that doesn't bring in a few new customers!)  

And when your customer buys a product, wrap it up to go in… nothing.  It's alright to send items home with the sales receipt and a grateful smile.  We've proven that customers will pay more for "green" products and packaging.  Think how grateful they'll be to not pay more.   

We may not have the solution to our plastic world yet, but we'll find it.  And until we do, we can Greenify by slowing down plastics consumption piece by piece.


100 days and counting...EARTH DAY 2011

January 12, 2011

Mark your calendars now! April 22, 2011 is quickly approaching. In just 100 days, millions of people from around the world will celebrate the 41st Annual Earth Day. The focus of Earth Day is to raise awareness of and support our environment and eco-friendly habits. Senator Gaylord Nelson of Wisconsin was the principal founder of this event which dates back to 1970. It began as a nationwide grassroots demonstration on the environment intended to inspire gratitude for and consciousness of the Earth’s environment.

Earth Day festivities and events will be held here in the United States in major cities such as: Washington, DC, New York, Chicago, San Francisco, Los Angeles, Denver, Dallas and Miami. Additionally, there will be Earth Day celebrations held locally in schools, community centers, and colleges around the world. In central Ohio, Green Columbus, a local nonprofit responsible for coordinating and mobilizing the largest volunteer turnout for Earth Day service projects in the country, has chosen Lighten Up as this year’s Earth Day theme.

The time is now to start thinking about your Earth Day plans and efforts to Greenify. This blog marks the first in a series dedicated to this global environmental celebration. Check back soon for the next installment of Green Business Alliance’s Earth Day blog.


Greenify Your Dinner Plate

May 6, 2010

I love to eat sustainably.  I don't always achieve it, but I love to do it when I can.  I thought I might share a few of my thoughts about sustainable, green, locavore eating. 

First off, it's hard to do.  I'm not really interested in eating only cabbage, winter squash, increasingly mealy apples and root vegetables during winter, so I don't succeed in this area.  I love a big pile of fresh spring greens for dinner, topped off by something just interesting enough to keep my taste buds going.

But this year, I'm going to do the CSA thing.  We've talked about this before: Community Supported Agriculture.  It's where you buy a share of the produce from a farm, paying perhaps a little more than you might at a grocery store, but helping support local farmers, cut food transportation costs and of course, getting access to a ton of great local produce.  That said, I can't quite buy into the full season crop.  Here's why: I live by myself and I can't eat $800 worth of fresh produce that fast. 

I have figured out how I can do my part.  I found a local farm that produces organic produce and fruits for CSA share-buyers, but also allows people (such as myself) to come out and work on the farm, then take home part of the crop.  I actually like this idea a lot more than just “go pick up the vegetables from the CSA” (although that's pretty great!) because it allows me to enjoy the feeling of participating in actually growing the vegetables.  I could also just buy them when I want, but wouldn't that be boring?

For the last several summers, I have also grown a few herbs in some pots.  I like a big, round, terracotta pot.  I prefer it be “self-watering” just in case I have to run out of town at the last minute.  I like to grow pots of basil, chives (more like a mini-forest!), rosemary and mint. 

And this year, I'm also looking into a new crop in my urban mini-farm adventures.  I'm considering growing some mushrooms.  There are kits sold online for several different varieties.  I wanted to try growing some Shitakes and some Chantarelles.   Some of the spores take over a year to get thoroughly into the wood.  But the more I thought about it, the more fun it seemed.  Rather like a return to my third grade science class.

“Fungi, anyone?”

I'm even considering whether I could grow them for a few local restaurants, as a side business. Sort of the “greenification” of spores. 

Ahhh!  It's all too delicious.  Maybe you'll try growing your own edibles this summer, too.


Earth Day 2010

April 28, 2010

Earth Day is past.  It's now over and done for another year.  We all drank in the sunshine, good feelings and honors to the planet.  And while our normal message for any day of the year is “Less is More,” on Earth Day this year, it seemed more was more.

More cities and towns celebrating Earth Day all over the world.  More people turning out for the celebrations marking 40 years of greenification and cleaning up the planet and trying to turn our consumption patterns around. 

Other things I noticed more of this year: more corporate representation as Earth Day mentions skyrocketed on the Internet.  It seemed like every advertisement I saw for a national product on the web this past month has mentioned “earth-friendly” and “sustainability.”  I saw food products being advertised in recyclable containers; household goods bragging about fewer chemicals and less harm to the environment; and lots of ideas for lowering energy consumption. 

The reason for this is clearly because corporate entities are starting to realize that given a choice of “earth-friendly” and “generic brand X which might be cheaper,” many customers are willing to pay more to show their concern for the planet.

Maybe it's just the arrival of springtime temperatures and attitudes, but it seemed like a whole crop of new colors of reusable shopping bags bloomed onto the scene just in time for Earth Day.  I only know because every time I saw one that I really liked, I'd ask the person using it where they got it.

“A store at the Mall.”

“Target.”

“A museum gift shop online.”  These are all good answers, but the “online” brings a special smile to my face.  Online shopping also a little greener than ever before. 

There were also more schools than ever participating in this year's Earth Day, which means we're bringing up a strong generation of people who are going to be more concerned than ever about the world that we all share. 

The big celebration honoring our planet is over for another year.  But if you think about it, every day is Earth Day here on the third rock from the sun.  We need to remember that in order to make the most of the world around us. 


Earth Day Alive and Ahead!

April 20, 2010

You may be counting down the days to Earth Day, but I assure you, here at the Green Business Alliance, we are counting down the minutes.  We're also checking off our list:

Local area parade, picnic or other activity to attend?  CHECK!  
(Here's a googling tip: type in Earth Day, 2010 and your zipcode.  See what comes up!) Are you attending the festival or marching in it?  Don't let this parade pass you by.  Get on board and stay at the front of the line for greenifying, recycling, renewing our Earth!

Lunch out at loca-vore restaurant with clients or employees or both?  CHECK!
The food will be fresher, better tasting and have a smaller carbon footprint.  You can probably find a locally sourced restaurant by logging onto your local newspaper's website and searching for “restaurant reviews” and then specifying “locavore” or “locally produced.”  Or call a few of your favorite lunchtime haunts and ask. 

Extra large recyclables receptacle on order?  Do you really need this one?  (I had hoped you already had all the recycling containers you needed, but if you haven't got them, this is a good reminder.  It's long past time to be greener at the curb.

Field trip to visit Mother Nature?  CHECK THIS OUT!  It is National Park Week, April 17 to 25.  What that means is entrance to all 392 United States National Parks is free.  Fees are waived.  Go enjoy the Earth at its most basic, wild and beautiful.  You can learn more at this website: http://www.nps.gov/npweek/.   If you clean up after yourself, that's great, but if you pick up after other hikers, you are a hero to all!

Earth Day 2010 is the 40th celebration of the planet.  We need to Greenify.  If you haven't already, it's time to get on board.   Please join in the celebration this year and every year to come.


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