A little Greenification to Get Started

January 7, 2009

2009 may be a tough year to Greenify.  If it's tough for you, as it may be for many businesses during this recessionary economy, consider taking smaller steps towards reducing your carbon footprint.  Using recycled paper is one such area.    

Recycled paper is the end product of paper recycling. The production of recycled paper has significant environmental advantages over virgin (nonrecycled) paper production, including less impact on forest resources, less air pollution, less water pollution, less water consumption, less energy consumption, and less solid waste.  

Recycled paper is produced in most varieties that virgin paper is produced, with quality generally equal to virgin paper. 

But here's the problem: prices for recycled printing and writing papers are generally slightly higher than for virgin printing and writing papers, because of a much smaller economy of scale for recycled paper production. Recycled papers still comprise less than 10 percent of the printing and writing manufacturing and market.

That cost margin can hit a small business like a ton of bricks, weighing down on profits that already may be slipping in the last several months.  What can be done?  Some businesses may want to take smaller steps this year.  And that's an excellent place to begin

If every business would buy and use recycled paper for even a few days or one week per month, the savings in carbon output would help Greenify our planet.  We have to begin somewhere and while a small step may seem insignificant to some, it is not unimportant to the whole of our environment.  You can afford to Greenify, even if only for one day or week.  And our world can't afford not to start someplace.


The Card Question: to Greet or to Greenify?

November 24, 2008

Every year at this time, American businesses communicate their hopes for a joyous holiday and best wishes for the year ahead to their customers and friends.  But should they?  Does it need to be done?

American businesses and individuals send billions of holiday cards.  But perhaps this is the year to reconsider.  Most of those cards will end up going out in the trash, but not before they have consumed millions of dollars in valuable resources.

So instead of a glossy corporate Christmas card stamped with signatures that are undeniably false, consider what else could be done? Perhaps taking a video clip of each of the employees at your office and sending a slide show on the internet that allows viewers to get to know who is on the other end of the phone?  You could post it on youtube.com, and enjoy hope that it becomes the viral marketing tool that boosts the bottom line.  Or for the most important customers, an organic fruit basket or selection of jams is always welcome.  Organic chocolates are also likely to be popular choices.

The point is that cards which carry the holiday wishes aren’t really good for anything and they use up valued resources.  Other “holiday gifts” could be more useful, fun to look at, edible, and less consumptive of natural resources, all while conveying appreciation for business relationships and friendship and other relationships along with respect for the environment.

If you must send a card this holiday season, then try cards on recycled paper.  And next year, consider recycling this year’s cards as a statement to your customers of good cheer for the Greenification of our planet.


Recycling Can Greenify Your Overhead

November 14, 2008

Many businesses can realize a substantial amount of money saved by going green and reducing waste.   Since many businesses are charged by the amount of waste they put out for their local waste removal company to haul away, this is one of the first and most common sense ways to save money and Greenify at the same time.

Some of the steps in doing that: purchase recycled, post-consumer products to start.  These products are now starting to become available at prices that are comparable, if not better than “new” products.  And just seeing them in your business lets your employees and your customers know that you care about the environment.  It encourages them to recycle, as well.

Post recycling containers.  Lots of them.  Everywhere.  The big, blue “recycled paper” containers are eye-catching and with luck, they’ll catch more use, too.

Look for products with minimal packaging.  Who is impressed by big, fancy thick packaging when smaller, more eco-friendly designs work just as well? 

Optimize your use of paper products.   If the memo is internal to the office, use both sides of the paper.  Send it around in envelopes with multiple lines for addresses, so that the folder can be reused again and again. 

Consider whether new office equipment is needed, or whether sturdy used machines and furniture can be purchased (at a savings!) from a clearance center.  There may be more choices right now than in recent years, because of the condition of the economy and businesses being forced to go under.

And look for ways to streamline your operation.  Cutting the steps may help you cut costs, increase productivity, impress customers, and improve your public image as you reduce waste and Greenify.


Recycled Paper Travails

February 9, 2008

Going Green will require a company to modify some of the ways that it operates, and sometimes this may require a bit of an adjustment, but these steps are not too onerous and tend to be well supported by employees. For example, switching to recycled paper (for printing) is an obvious item on any company’s to-do list. From a practical perspective, this simply involves swapping one kind of paper for another whenever printer paper is purchased.

The adjustment referenced above is not just related to purchasing a different type of paper. Since the paper is thinner it is sometimes harder for the printer to grab a single sheet at a time and as a result, multiple pages may be passed through. It doesn’t jam the printer, but there may be blank pages within the document that is being printed. If this happens, just reuse those sheets and that way, nothing will be wasted and the benefits associated with using recycled paper will remain intact. 


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