Earth Day 2009!

February 19, 2009

Earth Day 2009 is on the very green horizon.  What?  You haven’t even started to plan?  That’s okay because so many others have sprung into action and are ready to help out.

As I looked around the internet for various activities, I went to one of my modern, go-to-cyberplaces to find activites: Facebook.

The best thing about Facebook is that it’s free.  Now that I’ve said that, I want to point out that it can also be incredibly local.  You can start a page on Facebook in just a few minutes and find all kinds of activities for Earth Day. 

If you haven’t done this, you should.  I typed in “Earth Day 2009” and got 228 results. (Probably by the time you read this, there will be more!)  If I add “Los Angeles,” I narrow the field to the activities that might interest me most.  Or if you added New York, Washington, Chicago, Houston or any other location.

What?  You live in a small town and there’s nothing posted?  That’s great!  That means you can start a page for Earth Day in your town and use it to post activities for everyone to see. You can also post your own efforts to Greenify at home and at work.  Swap tips on how to conserve natural resources.  And maybe even start a carpool club. 

All kinds of opportunities to observe Earth Day are out there.  And Facebook isn’t going to be the only place to find them.  Earth Day is what you make it.  Consider that when you’re turning out the light as you leave the room and hanging a new clothes line across your backyard. That’s all it takes to Greenify going into Earth day 2009.


Go Green: STAY HOME

February 17, 2009

Britain’s Prince Charles is about to embark on a 16-thousand mile “green tour” to South America next month that he hopes will draw attention to environmental sustainability and climate change issues.  But maybe the Prince could better Greenify by staying home.

The Prince is taking a 14-person entourage, including his wife, the Duchess of Cornwall, valet and various attendants, and flying onboard a private jet with a VIP lounge, Master Suite, satellite phone, printer, fax and luxury leather seats.  The Prince’s aides say the tour would be “impossible without a private jet.”  He is, after all, a Prince, right?

Prince Charles has long been a champion of environmental issues.  He’s very well regarded as knowledgeable about plants and vegetation.  His spokesman says he was asked by the government to make this trip because of the “important issues” involved.   But is he apparently so focused on looking for the forest that he’s missing the trees?

British Labour MP Ian Davidson, a member of the United Kingdom Parliament's public accounts committee, called the cost absurd and said, “"At a time when the greed of bankers is causing much adverse comment, I would have thought that Prince Charles would have had more sense than to be so financially and ecologically wasteful."

His trip scheduled for March will leave a 322 metric ton carbon footprint.  The cost, according to London newspaper, “Mail on Sunday” is expected to be about $820,000.  A spokesman says he will “offset his carbon emissions.”  Does that mean he’ll drive a Prius while he’s on the ground?

Really, Your Majesty, do us a kindness and send a letter.  Better yet, Greenify and send an email.


Earth Day Planner: Personal Observance

February 10, 2009

How do you plan to observe Earth Day, 2009?  It’s coming up in April and if you plan now, you can Greenify and observe it simultaneously at home and at work.

Here are some easy suggestions for how:

  • Close up shop for the day to give employees a chance to go to the Festivities in your town.  Save on resources and enjoy a day of honoring the Earth.
  • No festivities to observe?  Stay open and offer an Earth Day “commemorative token” to each customer who comes in that day.  Preferably, something with the business’ name and contact information on it.   We like apples and if you start now, you can get some nifty stickers with your company logo printed in food-friendly non-toxic ink.
  • Treat Earth Day as the start of the planet’s New Year and resolve to do more to Greenify.
  • Make a contribution to a favorite green organization.
  • Plant a tree or bush.  Better yet, offer seedlings to your customers to plant.  They are remarkably inexpensive when purchased through the Arbor Day Foundation.
  • Remind family members that it is Earth Day and discuss with youngsters why this is important.

Whatever you do on Earth day, know that the most important thing is free: to recognize the Earth’s importance and our individual stewardships in taking care of it.   We’ve wounded our Earth in some ways, so we’ve got plenty of Greenification opportunities to go around.


Red or Pink? Our Heart Beats for Green!

February 9, 2009

Have you thought about what you’re getting your sweetheart for Valentines’ Day, coming up at the end of this week?  Since it seems like every year, they come out with a new survey showing that the overwhelming majority of us wait until the actual Valentines’ Day to get a love token for our beloved, we assume that there is still time for you to consider a green Valentines’ Day gift. 

Chocolates and other candies are a very popular gift.  This year, there are environmentally friendly, sustainable chocolates, if that’s what you’re offering to impress your sweetheart. 

Here’s what you want to consider:

  • Choose “fair trade-certified.”  This means that the farmers who grew the cacao beans earned a fair wage, their workers were treated well, and some profits go back into the community. Check out http://www.transfairusa.org/ for details.
  • Look for boxes that are made with recycled paper.  To be honest, sometimes these boxes are handmade and very beautiful and unique.  Try to avoid plastic inserts or coating as well.  They aren’t “sweet” on the environment.
  • Choose chocolates made from local ingredients. Not perhaps the chocolate itself.  The cacao beans are generally grown in Central and South America.  But the ingredients in the fillings, like dairy products, fruits, and nuts can all be locally sourced.  That saves on fuel and supports local farmers.

And you can always look around for a local chocolatier.  There are many small boutique chocolate makers (think “Mom” in a flowery apron) springing up all over the country.  Buying local is always greener than buying big name or imported items.  And maybe your sweetheart, like some of us, is more impressed by a heart that beats for green than a heart that beats for overseas and often overpriced imported chocolates.


Is the Green Movement a Passing Fancy?

February 3, 2009

The Green Movement. Is it here to stay or just a trendy fad? Ursula M. Burns delves into the answers in her recent article for the January 27th edition of Business Week.

Click here to read more about what the president of Xerox has to say about going green and the long-term benefits for both the world and corporate America.


Greenify by Cashing Out a Clunker?

January 29, 2009

A measure introduced this past week by U.S. Senators Dianne Feinstein (D-Calif.), Susan Collins (R-Maine), and Charles Schumer (D-N.Y.) would establish a national voucher program to encourage drivers to trade in older, less fuel efficient cars, trucks or SUVs for a more fuel efficient vehicle.

It’s billed as the “Cash for Clunkers” program.  It would give drivers a credit of between $2,500 and $4,500 to turn in fuel-inefficient vehicles to be scrapped, and purchase a more fuel efficient vehicle. The traded-in vehicles would have to be drivable, have a fuel economy of no more than 18 miles per gallon, and have been registered for at least the past 120 days. Vouchers could also be redeemed for transit fares for participating local public transportation agencies. The program would operate for four years, from 2009 – 2012, and is expected to encourage the early retirement of up to one million vehicles per year.

This is Congress’ attempt at encouraging drivers to trade in less fuel efficient vehicles in a tough economic client. 

“If enacted, this bill would be an important part of helping getting America’s struggling automobile industry back on its feet – and help consumers who are concerned about covering the cost of buying a more fuel efficient vehicle,” said Senator Feinstein.

The bill would also…

  • Save an estimated 40,000 to 80,000 barrels per day of motor fuel by the end of the fourth year.
  • Reduce greenhouse gas emissions between 6.6 million metric tons to 7.6 million metric tons, or the equivalent of removing 1.1 million to 2.2 million vehicles from the road in one year, (based on an estimated 500,000 to 1,000,000 vouchers issued per year).
  • Reduce nitrogen oxides, which cause ground-level ozone (a leading cause of respiratory health problems, like asthma), by 3,043 short tons (2,761 metric tons) by 2013, (based on an estimated 500,000 to 1,000,000 vouchers issued per year).

The senators hope this will compliment a new fuel economy law, which if passed, will raise average fuel economy standards for America’s fleet of vehicles by at least 10 miles per gallon over 10 years or from 25 to at least 35 mpg by the year 2020.


Green the Environment or the Economy?

January 28, 2009

What has you feeling most concerned: Greenifying the environment or the state of our economy?  A recent poll shows for most Americans, worries about jobs and the economy outweigh their concern about environmental issues.

According to the latest survey by the Pew Research Center, strengthening the nation’s economy and improving the jobs situation now rank as the two top priorities by a respective 85 and 82 percent of those surveyed. 

In the jobs category, this is up 21 points since the previous version of this same polling material, one year ago. 

As a category, “protecting the environment” fell 15 points on our national worry list in the past year. While it’s still a top priority with 41 percent of voters, that’s down from 56 percent in the past 12 months. 

There is still concern about the energy debate, with 60 percent of Americans calling it a “top priority.”  Energy prices and the need for independence from fossil fuels has risen steadily for the past six years beginning in 2002, when the poll found 42 percent cited energy concerns as a top issue.

While the poll shows that some voters are less concerned about the environment and more concerned about the economy, it should be noted that the mood among those surveyed seems to be a group concern.  That obviously not everyone polled is unemployed, therefore they are being concerned about their fellow man, which ought to be a prime concern of all of us.

The survey also showed that while a growing number of us are worried about the economy, there is attention being paid to the economic benefits that clean energy systems can provide, with a growing number of home and business-owners having first-hand knowledge of those good qualities because they’ve already begun to Greenify.

And PS: Going Green is often more economical than not!


President Barack Obama’s Greener Days Ahead

January 26, 2009

Our new President of the United States seems very bent on Greenifying all of us.  This week, he’ll direct federal regulators to move quickly on an application by California and 13 other states to set strict automobile emission and fuel efficiency standards, according to administration officials.

This latest action makes good on an Obama campaign pledge and at the same time, reverses Bush administration policy.   Granting California and the other states the right to regulate tailpipe emissions would be one of the most emphatic actions Mr. Obama could take to quickly put his stamp on environmental policy.   He’s also removing his predecessor’s efforts which markedly expanded our carbon footprint.

The Bush administration rejected California’s previous application.  EPA regulators are now expected to reverse that order after completing a formal review process.

Once they act, automobile manufacturers will quickly have to retool to begin producing and selling cars and trucks that get higher mileage than the national standard, and on a faster phase-in schedule. The auto companies have lobbied hard against the regulations and challenged them in court.  Not surprisingly, environmental groups are thrilled.

“This is a complete reversal of President Bush’s policy of censoring or ignoring global warming science,” said Daniel J. Weiss, director of climate strategy at the Center for American Progress in Washington. “With the fuel economy measures and clean energy investments in the recovery package, President Obama has done more in one week to reduce oil dependence and global warming than George Bush did in eight years.”

In this week’s action, Mr. Obama will order temporary regulations to be put in place by March so automakers have enough time to retool for vehicles sold in 2011. Final standards for later years will be determined by a separate process.

The next part for you and I will be stepping up and buying these new vehicles in support of their stricter standards.  The new standards don’t work until someone starts using them to Greenify.


A Greenification Success Story: U.S. Postal Service

January 20, 2009

We all know that this year, we’re going to have to Greenify in two ways: for the environment and for our back-pockets.  The economic concerns that are hitting our businesses are mounting but what if we could help the environment AND cut our costs?

The United States Postal Service said it did that last year, saving $5 Million by consolidating some of its transportation. 

The USPS deployed a transportation optimization system that consolidated trips.  The program was developed with IBM to analyze operations, loads, and routes to determine the best way to make sure the mail gets through while saving gas and expensive employee hours.

The Highway Corridor Analytic Program (HCPA) was put in place in 2006.  It helps USPS find the best way to allocate mail among its transportation resources.

Of course, the Postal Service has various transportation methods for moving around mail, depending on the type of mail and when it needs to be delivered. Our letters and packages flow through a number of networks, along processing routes and into distribution centers with some trips still overlapping.

But they did it!  They looked for ways to conserve and they did, saving energy, lowering cost, shrinking their carbon footprint and in the end, cutting the bottom line.  (You may use mostly email, but doesn’t it still bug you every time they ask for an increase in the price of stamps?)

Could you use a similar system on a smaller basis for your business?  You might be able to do it the old-fashioned way, on paper (or a spreadsheet) and without involving IBM.  Organize your schedule of weekly (monthly, quarterly) deliveries and pickups.  Talk to your drivers and customers.  Then lay out the routes, times, truck capacities, and end points. 

This year may be the year that doing a little extra brain-work offers the extra businesses that keep the bottom line in the black.  Simply spotting a few overlapping delivers could save money and allow you to Greenify.

Back to the USPS: savings of $1.3 million annually in Chicago, $3.7 million on the West Coast, and $400,000 in Greensboro and Pittsburgh, adding up to more than $5 million and over 615,000 gallons of gas saved per year.  That’s Greenification that gets thru in wind, sleet, or snow!


Inaugurating the Green!

January 19, 2009

With the new administration coming into the White House, there are big events playing out in Washington this week.  Millions of extra visitors are coming to this historic event as the first ever African American President of the United States is inaugurated.

And the District of Columbia is preparing in the greenest of styles. 

The Presidential Inaugural Committee (PIC) is trying to be as green as possible, including a recycled carpet and runner for the platform where the new President will take his oath of office and a plan to scoop up all of the manure from the horses in the parade and sell it to a nearby farm.

“We’re committed to holding an Inauguration that isn’t just the most open and accessible in modern history, but also as environmentally friendly and sustainable as possible,” said Kevin Griffis, a spokesman for the PIC.

The PIC has planned to have 6,000 volunteers pick up recycling along the National Mall and the parade route after the day’s events.

The blue recyclable carpet on the platform was installed last Tuesday along with the runner, which has a blue center and red borders. They extend about 725 square yards and were made by employees of the Chief Administrative Office (CAO).

Few previous presidential inaugurations have attempted to take such environmentally friendly steps. But the Chief Administrative Officer, who is appointed by House Speaker Nancy Pelosi (D-Calif.), has been working to reduce the Capitol’s carbon emissions as part of the “Green the Capitol” project for the past year.

Not bad for a party with an estimated 4 million expected guests.


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