President Barack Obama’s Greener Days Ahead

January 26, 2009

Our new President of the United States seems very bent on Greenifying all of us.  This week, he’ll direct federal regulators to move quickly on an application by California and 13 other states to set strict automobile emission and fuel efficiency standards, according to administration officials.

This latest action makes good on an Obama campaign pledge and at the same time, reverses Bush administration policy.   Granting California and the other states the right to regulate tailpipe emissions would be one of the most emphatic actions Mr. Obama could take to quickly put his stamp on environmental policy.   He’s also removing his predecessor’s efforts which markedly expanded our carbon footprint.

The Bush administration rejected California’s previous application.  EPA regulators are now expected to reverse that order after completing a formal review process.

Once they act, automobile manufacturers will quickly have to retool to begin producing and selling cars and trucks that get higher mileage than the national standard, and on a faster phase-in schedule. The auto companies have lobbied hard against the regulations and challenged them in court.  Not surprisingly, environmental groups are thrilled.

“This is a complete reversal of President Bush’s policy of censoring or ignoring global warming science,” said Daniel J. Weiss, director of climate strategy at the Center for American Progress in Washington. “With the fuel economy measures and clean energy investments in the recovery package, President Obama has done more in one week to reduce oil dependence and global warming than George Bush did in eight years.”

In this week’s action, Mr. Obama will order temporary regulations to be put in place by March so automakers have enough time to retool for vehicles sold in 2011. Final standards for later years will be determined by a separate process.

The next part for you and I will be stepping up and buying these new vehicles in support of their stricter standards.  The new standards don’t work until someone starts using them to Greenify.


Less Is More and Much Greener!

January 4, 2009

As we talk about how to best Greenify in the business-place this year, here’s what is likely to be a popular idea: less is more.  Less is greener.  Less generally costs less.  And less may be one of the most commonly heard themes of the coming year.

Most businesses are suffering in the current economic slump.  And perhaps this year, we will learn to equate consuming less with good things. 

Most of us would never think to suggest to our customers that they consume less.  It goes against all our ways of thinking to suggest that we market ourselves to those who use our business by helping them find ways to use less, decrease their carbon footprint, and help Greenify the planet.  But this may be the year to do that.

With the economies around the world in a slump, customers and consumers will be looking for ways to lower their costs.  They’ll search out ways to cut and if you can help them find ways to fall in line with the concept of “sustainable consumption,” as a cost-effective means of taking care of Mother Earth, you may come out ahead.

"By choosing carefully, you can have a positive impact on the environment without significantly compromising your way of life," Joel Makower wrote in his new book, “Strategies for the Green Economy.”

Sustainable consumption is complex and more global than just environmental concerns.  It has to do with the growing appetite in China, India, and other developing countries for cars, appliances, fashions, fast food, and many of the other things accessible to the consumption class.  So how to best discuss with people just getting access to what others take for granted the fact that it may be time to cut back? 

It won't be easy. For better or worse, we live in a commercial world and consumer society. You can see it at work in the webs of commerce whose existence depends on consumers' endless appetite for more, and in the political leaders who promote unsustainable levels of economic growth, often at the expense of ecological and human needs. You can see it at work in our culture of debt and the sad need to “keep up with the Joneses.”

But this is the year to start to get over that need, in favor of marching forward with an economy of style more suited to our current economics and the need to Greenify our lives and our businesses accordingly.


Ready to Kick it Up a Notch on Greenifying?

December 28, 2008

Are you already a concerned Greenifying business owner who wants the company to be more environmentally friendly?  You’ve already put in the energy saving fluorescent bulbs and reset the thermostat to save money.  Now let’s go a little further in your commitment to the planet.

Check your carbon footprint.  There is many more ways to reduce your household carbon emissions. Find out more about your emissions and where you can best reduce them by using an online “carbon calculator.”  A list of those is found on the website of the U.S. Environmental Protection Agency.

Look into ride sharing or mass transit.  Over a quarter of the vehicle-miles travelled by households are for commuting to and from work – usually with one person in the vehicle. If business owners lead the way and encourage employees to follow, carpooling and mass transit could offer a huge reduction in carbon emissions. 

Plan and combine trips, too.  And talk to your employees about this.  Many times, an employee thinks “Oh, it’s just the boss’ vehicle.”  Remind them that in a recessionary economy, the money they save may provide their paycheck in the future.  And if they do combine and plan their trips better, they’ll help Greenify, as well.

Switch to green-power, too.  Contact your electricity provider to find out about the green power options available to you.  Many areas offer these services, and sometimes, all you have to do is check.

A more long term commitment to lowering the carbon footprint is a commitment to being in business a lot longer.


Trees: Greenifying the Old Fashioned Way

December 24, 2008

Have you planted a tree recently?  I ask with good reason.  Trees are one of our most important natural resources.  They provide shade, fruit and seed and oxygen regeneration services for all of us.  They are great places for birds to live and for people to sit under on a hot day.  And they are just plain beautiful.

“I think that I shall never see a poem as lovely as a tree.”  Those words were written over 100 years ago by Alfred Joyce Kilmer and they’ve never been forgotten.  Trees are truly lovely.

They are graceful in the summer as they sway in the breeze.  They are colorful as cooler temperature turns their leaves different shades of red and gold and everything in between. They are austere and dignified in winter as the snow falls on their stark empty branches.  And they are the first sign of spring, popping back to life with little bits of green with just the smallest bits of inspiration from a passing warm breeze.

In addition, trees can help lower your heating and cooling bills at home and the office.  By providing shade in the summer and a barrier against winds in the winter, they soften your carbon footprint. “If you plant a tree today on the west side of your home, in 5 years your energy bills should be 3% less,” says Dr. E. Greg McPherson, Center for Urban Forest Research. “In 15 years the savings will be nearly 12%."   They also add between $1000 and $10,000 in value to any property.

Trees are wonderful and needed everywhere.  Add a tree to the front of your business and it instantly signifies a more friendly atmosphere to customers.  It says “we are settled here” and in business to stay.  And it says that your business is concerned about the environment and making a contribution to a better planet. 

Trees are wonderful ways to Greenify the planet, your business, your home, the air and the view immediately before us.  They are contributing members of our earth and should be valued and taken care of as such.  Trees are one of the easiest and most wonderful ways to Greenify a business or home.


Greener Holiday Party Ideas

December 5, 2008

If you’re going to make the rounds of holiday parties or give one yourself, plan now to Greenify.

Going to holiday parties, you want to make sure to carpool, right?  This makes it easier to save gas, save wear and tear on the car, and potentially save lives.  The latter because this is the time of year when we all enjoy seeing our friends and business associates and sharing holiday foods and drinks together.  Carpooling makes it much easier to designate a driver so that everyone makes it home alive.  It’s better for the environment and all of us in it because we all feel better when there are fewer drunk drivers on the road.

If you are the one throwing the holiday party, consider going “old school.”  Even if you are trying to cut costs and downsizing the party from country club to office commissary, forget about the past years of plastic cups and throw-away paper table coverings. 

Buy a fabric tablecloth.  Festive holiday clothes of all sizes can be had at discount stores for prices close to the same as those of the throw-away paper ones, but with far less of a carbon footprint. 

The same goes for plates, cups, and silverware.  You can rent or borrow the same, depending on the size of your party.  You may be able to cut costs if you know a church that rents their hall or their linens, flatware, or other houseware items.  These groups often have the items in bulk and may also be looking for ways to make extra money. 

You could even purchase them at a discount store and give them away (for pickup later, after they’ve been washed) as a door prize. Choose well and they’ll be appreciated.  Such things have been done before by our parents’ generation.  And this time, there’s the added benefit of Greenification. 

If you have to wash a few dishes, is that really so bad?  A holiday party downsized per cost but upsized with glassware, silverware, and linens isn’t going to feel as sparsely provided. 

And your company’s carbon footprint shrinks a little more all the way into the New Year. 


Carbon footprint of six every day products

October 8, 2008

Do you ever wonder what the carbon footprint is of a gallon of milk or a fleece jacket or a six-pack of beer? If so, there was a very informative article in Monday's Wall Street Journal (October 6th). It was the cover story of the Environment Report section. Jeffrey Ball took an in-depth look at the carbon footprint of six products. Six Products, Six Carbon Footprints. Products we all know and probably use. Do you have a guess at how many pounds a Prius emits? What about laundry detergent? To find the answers to these questions and more read the article. You may be surprised at the carbon output of some of these products. Enjoy!


Earth Day Resolution #5 – Reducing Your Footprint

April 11, 2008

What size is your carbon footprint?  The national average is around 8 tons of Carbon Dioxide per year depending on which Carbon calculator you are using. Do you think your footprint is larger or smaller than the average? 

You can calculate your carbon footprint on one of the many web-based carbon calculators. The EPA has a more sophisticated calculator which asks questions pertaining to the type of dwelling you live in, the number of people in the household, transportation, waste and more. They also offer a calculator on the same page to reduce emissions. Yahoo’s Green site is the simplest calculator which only asks 7 general questions. MSN’s Green site has a carbon calculator which is somewhere between Yahoo’s and the EPA’s.

So gather recent natural gas, heating oil, propane, and electric bills, click on one of the calculator’s above and get ready to determine the size of your footprint. The good news is that no matter how big or small your carbon footprint is, there are many actions that one can take to reduce the size.

With Earth Day just around the corner make a promise to yourself and resolve to reduce your carbon footprint by at least one size. The earth will be a better place for it and you will be happier with your new footprint knowing that your smaller steps have helped our planet by leaps and bounds.


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