Green Business Alliance Blog

Green Business Alliance believes in utilizing the power of the Internet to educate on the importance of adopting environmentally sensitive business practices. Our blog is updated frequently with helpful tips for large and small companies and employees. We invite you to visit our blog regularly to gain valuable insights.

GreenVisibility Directory Vision

February 19, 2008

Our objective for establishing the GreenVisibility Directory is to provide businesses who commit to becoming Greenified with a well promoted platform to showcase their products and services. We also intend to incorporate a series of Community features to further interweave the companies and broaden their reach with interested businesses and consumers.

Although promoting a Green Directory is a new endeavor, it is well within our scope of expertise, as Green Business Alliance’s founders have been heavily involved with the Interactive Marketing industry since 1999. Their company, www.morevisibility.com has been a recognized leader in the Search Engine Marketing and Optimization arena since inception. With that experience as a backdrop, the plan is to develop a national directory of businesses that place a significant emphasis on following basic principles to Greenify their businesses.

The essence of the Directory will be its eventual reach and community-like features. Over (what we hope) will be a very compressed period of time, major growth and evolution will occur. The larger the number of companies who participate in the Green Business Alliance program, the greater the footprint of the directory will be.

There is stronger momentum for companies to Greenify their businesses now than ever before. Green Business Alliance is taking the lead in bringing together these like-minded business professionals to flourish online through a community enabled directory. More details on the community dimension to follow in the near future.


Go Green And Boost Employee Satisfaction

February 15, 2008

Like with so many other things in life, it is easier to act tomorrow than today about the environment. The planet was here before any of us, and contrary to a lot of the doom and gloom being spread, will be here when we leave.

 That being said, businesses play a very important role in the lives of their employees as well as in their community and with customers. An employer who commits to becoming a Green company sends a clear message that they are forward thinkers, which carries with it important benefits.

Wells Fargo Bank is one of many large corporations who has made a staunch commitment to Corporate Social Responsibility (CSR) initiatives. Although environmental issues are just a component of CSR, Wells Fargo has made a significant investment in outlining and abiding by a CSR platform. For a detailed report on their initiatives, please click here.

Although most businesses do not have the resources to engage in such a large scale initiative, we believe that even a modest effort can have a significant impact on employee satisfaction and consequently the success of the business.   


The Stairs – a Green and Healthy Choice

February 12, 2008

Believe it or not, there are more beneficiaries of Greenifying than simply our environment and your business. Some Green steps can directly impact your health. For instance, let’s examine your method of transportation to and from work. Yes, if one is able to bike or walk to work rather than drive, obviously the reduced emissions from the vehicle benefit the environment. Engaging in aerobic activity in lieu of driving a car for your commute benefits your heart and body.

Here is another easy way to help the environment while helping your heart. Stairs! If your office is above the first floor, take the stairs rather than the elevator. Walking up to your office will burn some calories while at the same time save the electrical energy used during each push of the elevator. It may not seem like a big sacrifice (unless, of course, your office is on the 90th floor!) but the rewards are both healthy and environmentally beneficial. On average, a 3 minute walk up the stairs burns about 25 calories. Greenify – for the environment, your business, and your health!


Recycled Paper Travails

February 9, 2008

Going Green will require a company to modify some of the ways that it operates, and sometimes this may require a bit of an adjustment, but these steps are not too onerous and tend to be well supported by employees. For example, switching to recycled paper (for printing) is an obvious item on any company’s to-do list. From a practical perspective, this simply involves swapping one kind of paper for another whenever printer paper is purchased.

The adjustment referenced above is not just related to purchasing a different type of paper. Since the paper is thinner it is sometimes harder for the printer to grab a single sheet at a time and as a result, multiple pages may be passed through. It doesn’t jam the printer, but there may be blank pages within the document that is being printed. If this happens, just reuse those sheets and that way, nothing will be wasted and the benefits associated with using recycled paper will remain intact. 


Unplug Phantom Electricity

February 5, 2008

Did you know that many electronic devices and appliances, such as cell phones, PDAs, computers, printers, faxes, microwaves, dryers, copiers, televisions and more, consume energy even when turned off? While you sleep, when you go away, while in your house and even when you are not, these appliances are using small amounts of electricity and costing you money. This phenomenon is known as phantom electricity. It can actually cost your business or home a significant amount of money each year.

You may ask why a device or appliance that is turned off is actually using electricity. The answer is that when you turn an appliance, cell phone, computer, or monitor to the ‘off’ mode, it doesn’t actually turn completely off. Rather, it goes into a sleep or rest mode. While ‘not on,’ each device or appliance uses small amounts of energy in order to be ready to instantly work when it is switched back to the on mode. 

In order to avoid phantom electricity usage, think about items that are plugged in to an outlet that you do not use frequently. Unplug them after each use. For devices or appliances that are used more regularly, consider plugging them into a power strip which when switched to the ‘off’ mode is actually not consuming electricity. The simple act of unplugging frequently can save you some money at home and work while reducing electricity waste and helping our environment. 


Start a new habit…unplug!


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